Calculating the income from your Android app

Calculating the income from Android apps involves understanding the distribution of ad impressions and factors that influence revenue.

For details about our Income Distribution System please check our article: About Revenue Share.

When calculating income from Android apps, it's crucial to understand that money is earned based on ad impressions rather than the number of downloads, installations, or app users. However, these factors still contribute to overall revenue. To gauge the success of your applications, a useful benchmark is the number of installations per day. According to AppsGeyser statistics, a good app created on our platform is typically installed by approximately 100 users per day, while the best-performing apps achieve around 1000 installations per day.

Additionally, you need to consider several key indicators, with CPM (cost per mille) being a significant factor. CPM represents the cost per thousand impressions, indicating how much the advertising network pays for 1000 impressions on a particular ad placement.

Factors Affecting Price.
Several factors influence the CPM and, consequently, the income you can expect from your Android app. Here are the most important determinants:

• Ad Format: The type of ad format affects the price. Fullscreen banners, also known as interstitial ads, are generally more expensive than small banners (e.g., Banner 320x50).
• User Location: The geographical location of your app's users can impact CPM rates. For instance, impressions targeted at users in the United States usually command a higher price compared to impressions shown to users in India or other countries.

Let's attempt to calculate the potential income based on some averaged data (please note that these calculations are provided as examples and should be treated as such):

1. Each installation of the app results in 8 usages (startings and openings of the app on the device).
2. Each use of the app generates 1 impression of a full-screen banner (also known as an interstitial ad, fs) and 10 impressions of a small banner (sm).
3. Taking into account the CPM data for countries, let's consider India as an example:
   • CPM for full-screen banner (fs): $1.47 per 1000 impressions
   • CPM for small banner (sm): $0.09 per 1000 impressions

Based on these assumptions, the calculation would be as follows:

((8 * 1 * (1.47$/1000)) + (8 * 10 * (0.09$/1000))) / 2 = $0.00948

Therefore, an app with 100 installations per day would generate approximately $2.5 per day ($75 per month). Similarly, an app with 1000 installations per day would generate approximately $25 per day ($750 per month).

Please note that the specific ad network you choose may have additional nuances and specific reporting systems that you should explore for a more accurate income calculation.

Remember, while ad impressions and revenue are crucial considerations, providing a high-quality app that engages users and encourages ad interactions can help maximize your income potential.

 

Disclaimer: The income from Android apps may vary based on various factors, and the information provided here serves as a general guide. It is recommended to consult the specific terms and conditions of the advertising network you are using for precise income calculations.