Everyone wants to make a buck. When you make an app, you think you should be able to sell it. Not every app should be sold, though. Some apps are best given away. There are a few ways to make money with free apps, too. These are some of the things you should consider before putting a price tag on your app. We’ll talk about how to decide how to price your app in a future post.
- Is the app a store or advertisement for something else? If so, it’s not fair to charge people for it. If the app is announcing a bunch of tracks on iTunes with samples, the app should be free. If the app encourages people to buy things at an online store, it should be free.
- Does your app support your main business? If your app is designed to support a brick-and-mortar business like a shop by helping people place orders or find your location, you shouldn’t sell it. You should give it away.
- Does the app give a service that is free on the web? If so, it’s likely to be a hard sell, unless your app allows access to something inaccessible.
- Is there competition? Is the competition free? Is your app significantly better than the competition’s? If not, don’t bet on being able to sell a lot. You can try a paid version and a free version, and run ads in your free version.
- Are you solving a pain for people? If you’re solving a real pain that people have, people are likely to pay for it, especially if no one else solves it as well or as cheaply.
- Is your app really fun and exciting? If your app is really cool and trendy, people are likely to be willing to pay for it.