The Internet is no longer the static place it once was due to the influx of mobile devices that support Internet access. This advancement in mobile technology has quickly changed the way we, as small business owners and marketers, need to work. Is it time for you to mobilize your business and create an Android business app?
It is time for business owners to join the latest marketing fad. People are now using mobile devices more often than desktops for Internet access. This means searches that you hope will bring your business into focus are now happening on mobile, but is your business really mobile ready?
Take your business mobile and join the modern world
In previous years your most successful marketing campaign would have involved getting your business online. This guys, I’m sorry to say was the yesterday for marketing. Modern technology is now granting around the clock access via mobile devices, meaning that no matter where your audience members may be, they have access to your business. There is no longer the restraints of having to be local to a desktop to surf the net.
The number of mobile devices available is continuing to grow. In most developed countries you will see smartphones everywhere, from the young pre-teens to the aging community. Mobile has taken over, and consumers want more. Marketers around the world are turning their attention to mobile.
How can taking my business mobile help me succeed?
Mobile offers you, as a business, numerous tools to actively engage with your potential consumer. Mobile allows your users to contact you at the exact moment they require your services, regardless of where they are. But it isn’t always just about the consumer. You as a marketer can send push notifications, and offer a clear channel of communication, open 24/7.
Research has shown that mobile users are more likely to respond to a mobile notification than an email, which they may pass off as spam. Apps are downloaded through choice, and therefore notifications are received with more gratitude than email notifications that are often sent without any permission of the receiver.
You can always create a mobile version of your website which people can access via their mobile device. This is visually fine, but it still requires the user to input the details each time they want to access the website. By creating an app, you are creating a shortcut to your audience’s mobile, which enriches their user experience by making an action immediate. In addition to experience enrichment, by having your brand icon sitting on the mobile device you are creating a long-term impression on your app user, gaining loyalty and brand recognition.
Have I managed to convince you enough that you should be spending your next 5 minutes creating and perfecting your Android business app? With the free to use, easy app creation templates, your business can become mobile today.