A few years ago, if you had a product that you were trying to sell, you would put up a website and build up content so that people could search for the product and find it. That meant doing a lot of SEO & SEM in the hopes of being found online through search. Today companies can go where their users already are – Facebook. Users have changed. They search directly on Facebook, they ask friends for recommendations, and they look at what their friends like to find out what they might like. Giving your app a Facebook page gets you into the loop, because your page does several things that a website can’t do:
- When people ‘Like’ your page, their friends may see it, meaning they may ‘Like’ it too. Remember that most people only see updates from their top 150 friends, so this isn’t a sure thing
- Unlike e-mail, a wall post is automatically listed on the customer’s screen when they open Facebook. It’s all but impossible to hit ‘delete’ without reading at least some of it.
- While a blog requires full articles, Facebook posts just require one idea, so you can connect with customers much more easily and much more frequently. (But the blog is important too!)
- Many people won’t read something long, but it’s easy to read a short snippet on a Facebook wall.
- It’s easier to get a customer to click through to your blog when you post a short description on Facebook than to get them to subscribe to your blog.
- Convincing a customer to hit ‘Like’ is a lot easier than getting bookmarked.
- Facebook allows you engage your followers in discussions, both about the product and about related subjects.
- Everything you share with your users on Facebook can be easily shared with their friends.
- Many people search Facebook instead of Google. It’s important to make sure your product can be found.
- Once users have Liked your page, it’s easier to get them to your website.
- You can have users add content by asking for photos, quotes, stories, and more.
- Since you’re in constant contact with users, you know what they want, giving you more opportunity to create viral content.
Building a Facebook page takes just a few minutes, and gives you a whole new way to communicate with your audience. Just remember that creating it is only the beginning. We’ll be talking more about how to build up and engage a fan base soon.