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Telegram is a very promising source of traffic and competition is not height now. In Telegram the number of views for each post is very high. Recently, people spend a lot of time in messengers and see new messages quickly. For example, the open rates in e-mail newsletter is noted by 10-20% of group subscribers, and in Telegram open rate about 90% – it’s very high rate of engagement. That’s why you should start working in this area.

There are more reasons to start your Telegram channel:

  • Subscribers automatically receive the messages notifying about the appearance of new posts in their news feed.
  • Application allows successfully combine personal posts and current news.
  • Main information is not lost in discussions, because it is isolated from unwanted details.
  • Users get an opportunity to control their information streams by themselves.
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How to create Telegram Channel:

How to Create a Telegram Channel on Android
Step 1. Open Telegram. It’s the blue icon with a white paper airplane inside. You’ll usually find it on the home screen or in the app drawer.
Telegram icon
Step 2. Swipe right. There is the drawer menu.
Step 3. Tap New Channel. New channel
Step 4. Tap Create Channel.
Step 5. Type a name for the channel into the “Channel name” box. Create channel
Step 6. Type a channel description. This can be a few words about the channel’s purpose. This step is optional.
Step 7. Tap the check mark. It’s at the top-right corner of the screen.
Step 8. Select a Privacy level. If you want people to be able to find your channel when doing a search, select Public Channel. To make your channel available only to those invited, select Private Channel.
If you select Private Channel, a URL will appear under “Invite Link.” Tap it once to copy it to the clipboard, then paste it anywhere you wish.
Choose privacy
Step 9. Tap the check mark. It’s at the top-right corner of the screen.
Step 10. Select contacts to add to the channel. Tapping a contact’s name or number will add them to the invitation list. You can add the first 200 members to a channel. After a channel reaches 200 members, it’s up to other members to invite people. Telegram icon
Step 11. Tap the check mark. It’s at the top-right corner of the screen. Your channel is now active and the selected members have been added. To access it, tap its name on the Telegram home screen.
Step 12. Share your channel with others. There are two ways to do this:
To share within the Telegram app, just type @yourchannelname into a chat or message. Users can then tap the channel’s name to view its description and join (if permitted).
To share the channel outside of Telegram (such as on social media or the web), use telegram.me/yourchannelname.
How to Create a Telegram Channel on PC or Mac
Setting up Telegram

Part 1. Setting up Telegram

Step 1. Go to https://desktop.telegram.org. You can use any web browser to access this site. You must already have an account to use Telegram on your computer. Make sure to have your phone handy—you’ll need it to complete the install.
Step 2. Click Get Telegram for Windows or Get Telegram for macOS.
Step 3. Click Save to download the installer to your computer.
Step 4. Run the installer. The steps are different depending on your operating system.
Windows: Double-click the installer, then follow the prompts to install the app.
macOS: Double-click the installer, then drag the Telegram icon to the folder icon.
Step 5. Open Telegram. Now that you’ve installed the app, launch it by clicking it in the Windows menu (Windows) or the Applications folder (macOS).
Step 6. Click Start Messaging.
Step 7. Enter your phone number and click Next. Telegram will now send a message to your phone containing a secret code.
Creating a Channel

Part 2. Creating a Channel

Step 1. Click . It’s at the top-left corner of the app. Telegram open
Step 2. Click New Channel. Telegram open
Step 3. Enter a name for the channel. This is the name that people will see.
Step 4. Type a description. This is optional, but can be helpful if you want people to know the purpose of your channel. Telegram open
Step 5. Click Create.
Step 6. Select privacy options and click Save. You can click Skip to bypass this step if desired. Otherwise:
- Select Public Channel if you want people to be able to search for and join your channel.
- Select Private Channel to hide it from anyone who doesn’t have an invitation link. If you select this option, you’ll see an invite link near the bottom of the window—click it to copy it to your clipboard. Telegram open
Step 7. Select members and click Invite. You can click Skip if you don’t want to invite anyone just yet. Click a contact’s name to select them, or search for a contact using the Search box at the top of the window.
Step 8. Select a privacy level. If you want people to be able to find your channel when doing a search, select Public Channel. To make your channel available only to those invited, select Private Channel. If you select Private Channel, a URL will appear under “Invite Link.” Tap it once to copy it to the clipboard, then paste it anywhere you wish.
Telegram open

Insert here the link to your new Channel.


Important! Without the right link you won't be able to see the statistics.
Part 1. Broadcasting to your Channel
Step 1. Click your channel’s name to open it. You’ll see your channel in the contact list on the left side of the screen.
Step 2. Type a message into the “Broadcast a message” box. It’s at the bottom of the screen. Remember, everyone who is a member of the channel will be able to see this message.
Step 3. Click the paper airplane icon. It’s at the bottom-right corner of the window. You should now see your broadcast message in the channel.
Part 2. How to promote a Telegram channel from scratch
The messenger channel is usually created for two reasons: in order to providing personal content or selling advertisement space.
In both cases, for achieving a desired goal, it is necessary to promote a Telegram channel to make it attractive both for ordinary users and advertisers.
Seven promotion rules which will contribute to audience capture, retention and gain are given below.
1. It is initially better to avoid importunity. The platform promotion should be carried out not forcibly but in a natural way.
2. It is necessary to place a link to a page. At the same time, there is no need to remind about its existence once too often. It will be enough do it one or two times a week.
3. Before starting your platform announcement, it is necessary to fill it with several posts having some interesting images. It is unlikely that someone will want to subscribe for an empty page.
4. A subject should be narrowly focused. Getting distracted by several subjects frequently does not allow turning the trick.
5. The optimum size of your text content should be equal to 500 symbols. It must be noted that the main audience uses smartphones for working with Telegram, so the text is desired to take no more than two screens.
6. The links from other Telegram channels make a great contribution. The problem is that the promoted platforms ask for serious amounts of money for such service (from 5 thousand rubles for one reference). On the other side, this niche is brand-new, so it is possible to find lots of unpopular Telegram channels and offer them mutual promotion.
7. The qualitative links are considered the best format for the promotion in Telegram. If you regularly offer the visitors interesting content from various sources, they will not only stay here for long but also recommend you to their friends.
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