How to create the perfect app

To Charge or Not To Charge For My Free Android App

March 31, 2014 by Gabriel Machuret

In the past few days we looked at making money from your free Android app, after all, if you have taken the time and put in the effort to create an Android app from scratch, isn’t worth your while to make money from your free Android app?

android app fee

Should I charge for my Android app?

One of the ways in which you can make money from your app is to charge a small fee in the Android app store for downloading the app, what is $0.99, surely that tiny fee would be easy to charge and with thousands of downloads, wow, you could have a nice little earner on your hands.

So, to charge or not to charge? That is the question.

When you decide on your plan for monetization you may consider the simple math, $2.99 for your app to be downloaded and you have a potential audience of, let’s be realistic, 200 downloads a day, that is a daily income of $897 from downloads alone. Fantastic, but, yes, there is always a but, will people be willing to pay for an app that they haven’t tested?


Believe it or not, it is a lot more difficult to get people to download an app with even the smallest of fees, if there are other competitors out there not charging a fee your app will very quickly end up at the bottom of the list for downloads. It is not all grey though, you can charge successfully for an app, but you need to plan it properly.


Marketing is key

The way in which we believe you can effectively charge for your app is through effective marketing, firstly, you need to have a network of free apps available so that your potential app users can see your quality. We also suggest that you have a simple trial version of the app that you are charging for. By offering a free trial version of your app you are throwing in the bait to catch the fish, you are allowing your audience to test the product, risk free, against your competitors apps. Attempting to get even $0.99 from a sale is hard work, in fact, even free downloads is not easy to begin with that is why your marketing is so important.

Alternative monetization schemes

While you are offering your trial version of your app for free you can still generate some income, it is not all grey and doom. You can earn money by using:

• simple banner ads
• full page adds
• push notifications
• affiliate discount links
• affiliate pay-per-call links
• direct advertisement



Throughout your free trial version of your app you need to subtly add links to the download page of your premium version of the app, this allows the user at any point to buy into your business and your brand and become a loyal app user. Users will pay for value and once they understand the quality of your app and will trust that the pro ad free version will be worth the small fee you will begin to get payable downloads.


Let us know what you have decided to to, will you charge or not charge for your free Android app?

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