AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

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Increase Your Usage Ratio For Your Free Android App And Start Making Money

Thursday, June 26th, 2014
Your Free Android app can make you money

Your Free Android app can make you money


AppsGeyser is a free Android app making template platform, it allows app makers to create apps in the matter of minutes and gives you the opportunity to get your existing business mobile or start a new app business. Whatever your reason to make an Android app is, you will be happy to make some extra money.

AppsGeyser runs a very successful monetization program that allows the app maker to earn money from an affiliate ad program that is integrated within the app. In order to qualify for the program an app maker needs to have an average install ratio of 100 over a period of 7 days with an average usage ratio of 3 per download.

One problem that I have been told of frequently is that app makers are failing to reach the  minimum usage ratio. If you are going to make an Android app, then surely you want your app to be used more than twice, so why is your app not being used?

Why is it important to increase usage ratio?

There are two reasons why it is important to increase your usage ratio:

1: Customer satisfaction – You need to understand that if your app is not in use then the people that have downloaded and installed your app are not satisfied with the app or else they would be using it. Your job is to look at the reasons as to why people are not using your app and how you can overcome this problem.

2: Revenue – How will your app make you any money if the app is not in use? Affiliate advertising works on the principle that people see, click and enter the links that have been strategically placed on the app. If people are not using the app then no one will be clicking on the banners and you will not be making any money.

Time for you to start looking at your app with some critique and working out why your app is not being used.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

What Not To Do With Your Social Media Marketing For Your Android App Business

Monday, January 6th, 2014

Yesterday we spoke about the importance of social media and how it is vital to get your audience engaged in your content in order to bring an organic rise to your Android app business audience. We spoke briefly about the importance of the different social media platforms that you should consider when launching your campaign, the option of the paying to get started with social media promotions, the importance of using your app to bring your audience to your social media outlets and of course the content of your social media should create a sense of belonging to ensure your audience engages and remains engages with your content.

Today we are going to move on to the mistakes that people make and how to avoid making them in your social media campaigns.

Social media is not a place to sell your Android app business

We briefly touched on the importance of bringing a sense of community to your social media page yesterday. Social media is a place where you want people to feel at ease, to want to be a part of and to continue to come back to, therefore it is vital that you NEVER use your social page to sell directly to your users. If you do decide to continually plague your social with adverts you will find your community will slowly begin to disengage.

Most new comers to the social media world will not get the concept that sales are your enemy when building a community as they want to promote their fantastic new products and of course their audience will want to hear all about the new product. Don’t fall into this trap.

Of course there is a way in which you can link your social to your business but in a more subtle way. You can include photos of behind the scenes with your team building up to a  new promotional event, or link to a blog post that explains the background of the product. What you are doing is gently getting your audience involved in your product without forcefully throwing it upon them.

When you do decide to link back to your products on your social pages, you should make sure that the content is only a fraction of the content that is being offered to the audience. What I mean is, the majority of your posts should be based around the subject area of your Android app business, for example of your app is an app for dog lovers, the majority of your posts will be dog related and one post in every 5 can link to your app.

 Social marketing is not a one minute wonder

Many people make the mistake of posting once a week, or once in a while on their social pages, this will not engage your audience. Social is an ongoing process, your audience want reactions to comments immediately and require updated content to ensure they are kept engaged. Of course you can’t post 24/7 on your page, but pages should be updated at least 2-4 times a day, you can always schedule posts for times that you will not be available to post new content.

Another tip is to ensure your pages are linked to your mobile phone so you can respond to messages as they occur. Noone expects you to respond at 3 in the morning, but you should respond as soon as you physically can.

Social media is your customer service – Remember that your social media acts as your customer service and therefore it is vital that you respond always in a friendly and appropriate manner, you will have people using your social media to complain and one mistake that people often make is to try to ignore bad reviews, delete reviews or respond in an inappropriate manner.

We strongly advise you to always respond to comments made on your pages and not with excuses but also with an apology. It is appropriate at times to apologise for mistakes that have been made, even if you feel that the comment is inappropriate and not relevant to you. Your truthful responses will be appreciated and will show you as a company that is willing to listen to your audience and not back away from any issues.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.