If you are considering joining the millions of companies around the globe that have switched to mobile marketing then you need to read this post. Today we are looking at the Android App Builder Mobile Marketing Guide – 5 Most Common Pitfalls in Mobile App Marketing.
There are five common mistakes that people make with mobile marketing campaigns.
1: Mobile apps need a marketing plan
Have you spent months on an outstanding app that will simply blow away any competition? Great, but if you have not set up a pre-planned marketing campaign for the app itself, then all the hard work will be worthless. There are many ways in which you can incorporate marketing for your app, including: subtle links on your website, mentions through your social media campaigns, and pop up notifications upon opening your mobile optimized website.
2: Mobile is not static
Mobile devices are different from static desktop devices and although you think that consumers will want the same material on an app that they expect to see on the web, you must understand that mobile devices, quite often, are not as quick as the desktop, and therefore usage steps in mobile need to be simplified and text sizes and fonts need to be adapted to ensure a better user experience.
3: Mobile websites are not apps
Leading on from the previous point, it is important to remember that a mobile optimized website is also not an app. A mobile website is simply your online website that adapts to the screen on mobile devices to allow easier viewing. Although a mobile optimized website allows easier access to your website, and is mobile friendly in terms of its visual sources, it can be slow in comparison to a native mobile app.
4: Failure to interact with your customer
Mobile marketing requires interaction from both the business side and the consumer side. It is important to ensure there is a way to communicate with your customer via the app in real-time. App users want to be heard. Reviews and ratings are one way the app user can communicate with the app maker, but this is just one way communication. Two-way communication via the app is vital for mobile marketing success and will improve customer service and customer experience.
5: App retention
Leading on from communication, we come to app retention. Getting users to download your application is a fantastic first step into mobile marketing but it is only the start. One of the most difficult tasks app developers face is ensuring app retention. What could be worse than spending months developing an app for it to be deleted or just ignored after just a couple of usages? Try running competitions, offering discounts and vouchers to encourage retention. You could also: add a forum, social networking link or game from within the app.
I hope our Android app builder mobile marketing guide has helped you on your way to app success.