Tuesday, April 10th, 2012
One way to get attention for an app is to post a guest post on someone else’s blog. It’s not difficult to do. The basic process is this:
- Find a blog that posts related material.
- Approach the blog owner and offer them a post that adds value.
- Write a post that fits the blog’s style and purpose.
- Send it to them.
That sounds very easy, but there are a lot of complications in the process. First, you’ll want to do a lot of research to find blogs that are related to your app. An easy way to find these blogs is to track related terms on Twitter and see where articles are coming from. See which blogs show up over and over and have their posts retweeted by a lot of people. Those are the most powerful blogs, of course. You will likely have to start with a second-tier blog. It’s almost impossible to get something posted on TechCrunch, but there are plenty of sites that will take a first-timer’s blog post if you have some quality material in your repertoire.
The next issue is how to approach the blog owner. I’ve found that the direct approach works best. First, check the site to see if there is a form for would-be authors to fill in. If not, find the address for submissions. Then pitch the article. Tell them that you like their blog, that you find it interesting, and that you think you have something to offer. Think carefully about what you can do for them, not just what they can do for you.
Once you’ve been accepted, you’ll need to accomplish two goals:
- Provide a great article.
- Get publicity.
The first is crucial. If you don’t write a good article, the blog owner might not even post it. The second is also quite important, since the whole point of the guest post is to gain attention for your app. There are two ways to approach the publicity issue. One is to make your post all about your app or somewhat about your app, and use your post as an advertisement. Some blog owners will allow this, but most won’t. At most, they’ll allow a small plug with a disclaimer that you work for the company and you’re biased. The second method is to write something relevant to the blog and then include a personal biography which links to your own blog or app.
Once you’ve submitted your guest post, be sure to watch for its publication and Tweet and update Facebook and Google+ about it so that it gets the widest possible audience. Good luck!
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
Tags: android blog, Blogs
Posted in App Review, How-To | No Comments »
Monday, September 5th, 2011
Android is a very popular subject and there are loads of blogs about Android. Some of them are all about Android devices, while others are all about Android apps. If you’re serious about creating Android apps and distributing them to Android users, it’s important to know what’s going on in the world of Android. There are so many that it’s hard to know which ones are important to read. We’ve made a list of ten Android blogs that you should be reading to help you find the really important information about Android:
We’ve divided them by what they do best.
Community:
Android Central is a really active blog with contests and giveaways going on all the time. It’s a great place to read about both apps and Android phones.
Droid Life is a blog organized around a community. There are a lot of geeky happenings going on, so delve in and explore. There’s plenty of talk about both software and hardware, so even if you don’t understand the inside jokes at first, there’s plenty to keep you interested.
Phandroid is a good mix of human-interest, comedy, software reviews and information about hardware. This is one site that does it all, but they don’t necessarily carry the top news, just what their staff finds interesting.
Apps
AndroidTapp is an app review blog. It’s a great place to go to find out what new apps are hitting Android Market and whether they’re worth downloading or not.
AndroidPit isn’t just an app store where you can display your own apps. It’s also a great place to find out about hardware and apps. They compare hardware, discuss which carriers will carry which phones, and have great general information about what’s happening in the Android market.
General News
Android and Me For a summary of the Android news, Android and Me carries most of the good information about Android phones and tablets in a clear, concise way. It’s a great place to start reading to make sure you don’t miss anything big.
Talk Android has the news about Android. While some of the posts are about hardware, and there are some app reviews thrown in for good measure, there’s a lot of talk about Google as a company and Android as a platform in general. If you’re interested in what’s going on behind the scenes, Talk Android is a must-read.
Hardware
EuroDroid is a hardware blog with some app reviews thrown in. If you’re interested in finding out about the latest hardware, EuroDroid’s a great place to look.
Androinica is a blog that talks mainly about hardware, with some information about utility apps. There are occasional gaming app reviews, but Androinica isn’t the place to look for apps. If you’re looking to see which devices are upgrading to Gingerbread, Androinica is a great place to go.
Droiddog is a blog that talks tech. It gives the specs for new hardware, and talks about Android versions. If you want the technical side of Android hardware, DroidDog is the place to go.
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
Tags: android, android blog, read android
Posted in Android, Marketing, News | 4 Comments »
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