Thursday, May 23rd, 2013
If I was paid every time I have heard this quote from AppsGeyser app makers I would be sitting under a tree on a tropical Island drinking from a fresh coconut. So many people have jumped straight into app making without taking the necessary steps to make sure that their app will be found on the Android app store.
Marketing and business planning is an essential part of any business and app making is no different from any other business. It is important to ensure that you have followed the following steps in order to give your app the best chance in being found in the crowded Android app market.
Planning
When planning your app you need to make sure that you have covered the basic steps in app optimization. The steps that you need to follow are:
App name: For optimization the app name has to clearly identify the content of the app. You must make the name very specific to what the app is about. To find out how many searches per month are made using certain keywords check out the Google AdWords page.
Icon: Your icon is the first impression potential users will get of your app. You want the icon to be relevant and not misleading.
App Description: The description sells your app to the potential user. Make sure that the description is clear and describes what the app is really about.
Screen Shots: Screen Shots are the window into your app. You may use this opportunity to highlight the main functions of your app.
App ratings: Always make sure that you have all your relevant contact details on the page so that any dissatisfied customers can contact you and discuss their issues. People that fail to have clear contact details find dissatisfied users leaving poor ratings on their app because this is the only means of communication open to them.
Marketing
There are a number of ways in which you can actively market your Android app. Briefly here are the top 6 ways in which you can promote your app.
1: Banner – Have a banner on your website that advertises the availability of the Android app.
2: QR code – Make the QR download code available to your audience through your website, advertisements, instore and more.
3: Redirection script on website –Make a redirection script for your app on your mobile website that will encourage mobile web browser users to download the app.
4: External marketing campaign – Include your app in your traditional marketing campaign
5: Push notifications – remind users to use the app with push notifications
6: Social media – Include the app in your social media campaigns. Word of mouth is the best form of marketing.
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
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Thursday, May 2nd, 2013
I have been asked on many occasions if making apps really does make you money. Well, I would like to answer that in simple terms. To make money in any industry you need to invest time and effort into your product, from the first simple steps of the business idea, to the in-depth, business planning schedules. What is amazing about Appreneurs, is that anyone can be one, no matter what your age and where in the world you are, there is freedom and acceptance for everyone in mobile.
Today we are going to look at how you can turn yourself into an Appreneur and escape the 9-5 rat race. Becoming an Appreneur can give you financial security while working at your own leisure. After the business is set up successfully, you can then sit back while the money to comes in.
There are five steps you need to take in order to become a successful Appreneur
Research – One of the most fundamental steps in setting up any business is the research, after all, if there is no demand for what you are offering then you are simply wasting your time. Make sure there is a demand for the subject that you are creating your app around and make sure that you are able to build a complete app empire around this theme.
Build an app empire – Creating one app will not make you a millionaire, even app success stories like Angry Birds haven’t made it this far by having just one app. Most Appreneurs have a minimum of 7 apps and many have in the extreme of 50 apps on the app market. Your app empire will in turn grow the audience level of your other apps and therefore will be earning your more money.
Marketing – How will anyone know that your app exists if you do not market your app? This does not mean you need to go and take out newspaper ads worldwide or create a TV campaign, most apps work through the word of mouth marketing strategy, mainly with links through social media sites. It is vital to have your brand on social and to be active in this sphere to help network your app empire around the world.
Monetize – No money will be made if you haven’t monetized your apps. For the most simple, sit back and enjoy monetization all you need to do is sign up for an affiliate campaign. Once you are signed up, there is nothing more you can do except wait for your users to use your apps and click through to the ads. There other more profitable ways to earn money from an app, if you are willing to input your time.
Updating – No matter how successful your app is, you need to keep it fresh and updated. By updating your app, app users will be sent a notification from the app store, enticing them to interact with the app. Updating apps also brings confidence to your users that the app is an ongoing project and is cared for and nurtured by you.
Did you follow these 5 steps to becoming an Appreneur ? Let me know how you are doing. Email me at kim@appsgeyser.com
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
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