AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

Posts Tagged ‘android app’

How to Build an Effective Android App Business In 3 Steps

Thursday, September 11th, 2014

There are many pitfalls to be wary of when building an Android app business. Starting any new business is a daunting prospect and MANY people neglect to pay attention to the basic principles of business planning. Here are the top 3 common mistakes to avoid in your Android app business:

Android App Business

Directions To A Successful Android App Business

 

1. Out of date content

There is nothing worse than an Android app that has out of date content, or ancient news items. Make sure you delete all old content and update news stories often. it is vital to keep your app content fresh to keep users coming back for more

 

2. Lack of External Marketing

Many of you out there think that it is enough to just add an Android app into the app market and let it be, of course people will find your app. Wrong,  your app will not easily be found organically you need to try and advertise your app through other on and offline marketing strategies.

 

3. Failure to Include Search Engine Optimization

If you really want your Android app to be found organically, you must make sure you optimize your app using ASO techniques. make sure that your potential app users can find your app when they use the search feature within app stores.

Starting a business does not have to be as scary as you think, my main piece of advice is to make sure that you have planned your business model before you set of on creating a bunch of Android app and throwing them relentlessly into the app market.

 

Good luck

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Make Money With Your Android App Business – Should You Charge To Download Your App?

Monday, September 1st, 2014

Many of our app makers are making apps in order to make some money from their free Android app business. The reason that many people want to make an Android app is to start a new lifestyle and to stop the 9-5 rat race that they are stuck working in. We think it’s only fair that you make some money from your Android app business, afterall, if you have taken the time and put in the effort to create an Android app from scratch, isn’t worth your while to make money from your free Android app?

should your android app business charge a fee

Most people are under the impression that they only way you can make money from your Android app business is to charge a small fee in the Android app store for downloading the app, a small amount like $0.99 would surely not stop people from downloading your app as its such a tiny amount, right? Charging such a tiny fee, like $0.99 would be easy to charge and with thousands of downloads, wow, you could soon be earning thousands

So that’s it, go and charge a fee….NO, STOP RIGHT THERE.

When you decide on your plan for monetization you may consider the simple math, $2.99 for your app to be downloaded and you have a potential audience of, let’s be realistic, 200 downloads a day, that is a daily income of $897 from downloads alone. Fantastic, but, yes, there is always a but, will people be willing to pay for an app that they haven’t tested?

 

Believe it or not, it is a lot more difficult to get people to download an app with even the smallest of fees, if there are other competitors out there not charging a fee your app will very quickly end up at the bottom of the list for downloads. It is not all grey though, you can charge successfully for an app, but you need to plan it properly.

 

Decide on the right way to market

If you really want to charge for your app we believe that you need to think through your marketing plan, firstly, you need to have a network of free apps available so that your potential app users can see your quality. We also suggest that you have a simple trial version of the app that you are charging for. By offering a free trial version of your app you are throwing in the bait to catch the fish, you are allowing your audience to test the product, risk free, against your competitors apps. Attempting to get even $0.99 from a sale is hard work, in fact, even free downloads is not easy to begin with that is why your marketing is so important.

How else can you make money?

While you are offering your trial version of your app for free you can still generate some income, it is not all grey and doom. You can earn money by using:

• simple banner ads
• full page adds
• push notifications
• affiliate discount links
• affiliate pay-per-call links
• direct advertisement

 

Important

Throughout your free trial version of your app you need to subtly add links to the download page of your premium version of the app, this allows the user at any point to buy into your business and your brand and become a loyal app user. Users will pay for value and once they understand the quality of your app and will trust that the pro ad free version will be worth the small fee you will begin to get payable downloads.

 

Let us know what you have decided to to, will you charge or not charge for your free Android app?

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.