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We have been talking a lot recently about the use of social media in your marketing plan for your free Android app, some of you have come back to me and said, “Kim, seriously, do we really need to be active on all social platforms?” My answer to them is YES, if you want to optimize your free Android app to the max, however if you don’t have the time then choose a platform that most suits your personality as the more comfortable you are, the more likely it is that you will implement and execute your social marketing properly.
Another question that is frequently being asked is “what is the difference between using Facebook and Twitter for social media marketing”. Today we are going to look at the differences of these two platforms so you can decide for yourself which platform you would like to concentrate on if you only wish to use one of the platforms for the marketing of your free Android app.
Twitter and Facebook look totally different, one is a visually rewarding social media site and the other, well, it looks like a ramble of conversations together with a bunch of hashtags, but there is a lot more to each social platform that just what they look like.