Emoji images are everywhere. But are they really they type of images you need to be associating with your brand? The main issue that stops businesses from using emoji images is that they are perceived as immature and, should I say it, unprofessional. In today’s post I am going to be telling you why you should be using emoji when marketing your Android app.
Emoji are actually a Japanese invention for smiley images that began to appear back in the late 1990s. These characters, small images that represented facial expressions, common objects and simple nouns, quickly become a popular trend. The word emoji means icon in Japanese, but by coincidence it is very similar to the English word emotion, which has helped the word trend.
Emoji have been widely used in conversational and everyday messaging, but until recently it was not acceptable to include emoji in professional communications.
A recent report has seen an increase of over 777% usage of emoji in professional email and mobile communications since the start of 2015. This figure was taken from a research report carried out by our friends over at Appboy.
The question is: Why should we be including emoji in our business communication?
1: Shorthand way to communicate – We have all heard the popular saying, a picture is worth a thousand words. When it comes to marketing we often are not permitted to use many words to get our message across.
2: Breaking language barriers – The world is now a smaller place than it once was, and many businesses have clients that do not share the same native language. Emoji are able to convey a message, and break the language barriers that are often encountered.
3: Emotion – Well, we are discussing emoji here. Effective emotion in marketing brings loyalty and validates reasoning. Implementing psychology into your marketing plan will bring you closer to your clients, and in return will help them form an alliance with your brand.
4: Personal – Let’s face it, take away the professional face, and we all feel more at ease and connected. A client that feels comfortable in your presence will gain the confidence in you to ask questions about your business and services. Communication is the key to business success.
One of the easiest and most effective content sources that you can create is actually sitting right in front of you. Each and every one of you has a mobile device. Use your mobile device to create app content in the style of video posts.
Video content is a visual statement that can bring your business to life. Seeing how your company works, how your products are made, and how its product manuals created are all great sources of visual information that can be uploaded to your company YouTube channel.
You can utilize this source to create unique app content that will build consumer confidence in your brand. Let your consumers see who you are, what you do and how you do it. And what clearer way to do it than by creating videos?
You should keep each video short and specific to a selected product/service to avoid adding too much information in each video.
Time to show your audience how reliable and trustworthy you really are.
Many of our Android app makers are new to the app making game, and are still falling for the most common of errors. In this post I am going to address some of the most common Android app errors that you can’t ignore if you want to make your app stand out in the Android app market.
Don’t forget, it’s the little things that make you succeed
Let me firstly thank you all for creating apps with AppsGeyser. The work that you guys have put into your app making is spectacular. We are seeing some fantastic apps being created. The time invested in developing your ideas and creating your apps is certainly showing in the quality of the apps we are now seeing.
1: The quality of your app download page in any app store needs to be high. We are seeing that many app makers are not uploading suitable screenshots. Their app description is vague and has no target keywords. Uploading your app to any Android app market is, in itself, a big deal that needs to treated with the same level of thought that you have put in to actually creating your app. We have created a number of guides on app distribution that will be of use for you. These include app names, app descriptions and creating the most suitable screenshots.
2: App store distribution choice is being limited. We are still seeing that app makers are opting to only upload their apps to Google Play. This is a fantastic app store, and we certainly advocate for all apps to be located in the Google Play store. HOWEVER, and this is a huge however, Google Play is an extremely over-crowed store. If you are a new app maker that has yet to build your loyal audience, then quite simply you are going to fight to get your app recognized there. Getting your app to appear in organic searches when competition is so high is a near impossibility for new app makers. It is time for you to make a name for yourself in alternate app stores, including Amazon. Let your audience begin to talk about your apps and from here, once you have a name, people will begin to search for your app in Google Play. It is not an overnight process.
Issue 2: Forgetting your app
We can almost cry when we see these great apps sitting and sitting. All apps need to be updated from time to time. It doesn’t matter if you feel that your app is perfect or not. It is a requirement for all apps to be maintained to keep the interest of the app user. So many app makers create Android apps, and then swiftly move on to their next project and never look back over their previous, now dying, apps. UPDATE TODAY
Issue 3: Marketing
App marketing does not end with app creation. To keep your app buzzing, along with regularly updating it, you need to be regularly marketing the app. Keep the app news available on your social media pages, and get people talking. Send push notifications to your app users to persuade them to become active on your social media sites. You need to maintain the buzz around your app or else you will quickly see your beautiful flame begin to die a slow and painful death.