How to create the perfect app

Do Short Descriptions Help Rankings in Google Play Store?

June 30, 2017 by Gabriel Machuret

This is a question that we get a lot these days: Do my keywords rank in the short description of my Google Play Store App?

Honestly, yes it could help.  But then again, it might not help you understand as to what degree these short description keywords can help your app in keyword rankings. Also, it does not answer the question as to whether you need to be using it as part of your ASO strategy or not.

So in this article, I will show you all the information that I collected from one category on the said App Store – Google Play. After that, I will show you to do some research of your own..

 

Where Does the Short Description Appear?

We do know that our readers have varying degrees of ASO skills and knowledge, that’s why please let me take a couple of seconds to review where does this app short description appear on Google Play.

When viewing an app on the App Store, the 80 characters short description is one of the very first things that you would notice.

So ASO wise, like your app icon, it must be good and something actionable. You need to use it as your avenue to describe your app and its benefits.

Just so you know, the short description is not visible in a browser.  So, should we really add ASO keywords to the short description?

I’d say yes! Keywords in the short description are being indexed by Google, so eventually you’ll rank on them. However, you need to choose wisely. Use ASO keyword tool to your advantage and consider these factors:

Relevancy – keywords should be relevant to your app

Search Score – make sure it’s not ZERO because it doesn’t matter if you rank #1 for a certain keyword if nobody is searching for it.

Make sure that your keyword is not in the app title already – It’s kind of redundant to use it again in the short description. You can choose other keywords then and rank for it.

No need to mention these keywords in the long description – based on our research, Google puts more weight on the short description when it comes to indexing and ranking your keywords for search. Mentioning your keywords in both long and short description might confuse Google and could draw a lower results in ASO rankings.

 

How to Do Your Own Research

Now it’s your turn!

Step 1: Sign up for a free ASOdesk account.

Step 2: Then add your application

Step 3:  Upon adding your app, you can take advantage of all the free features this free ASO tool has to offer such as:

 

  •         Keyword Analytics
  •         Keyword Explorer
  •         Keyword Charts
  •         Competitors
  •         Reviews
  •         App Profile

That’s it! Now you know how to find keywords for your app and how to add them to your short description. Again, it’s free to sign-up to ASOdesk, so give it a try right now!

 

Conclusion

It’s true that using short description keywords can help your app rank for additional keywords that are not in your app title and the long description of your app. But then again, you need to do a lot of experimenting and testing to figure out which works best for your app. Remember high keyword rankings don’t always translate into more downloads.

So, rank well for the right keywords that really matters!