Yesterday, we discussed whether or not you should sell your app. If you’ve decided that your app is something that you definitely want to sell, the next question is obvious. How much should you charge? Obviously, you’d like to charge a million dollars from each user, but then nobody will buy it. Of course, if you did manage to make one sale, you’d be in good shape. It’s important to be realistic, while not undervaluing your service.
First, while a lot of people price their apps at the 99 cent price point, it’s not necessarily the best price for your app by default. 99 cents is a good price for a game that kids are going to buy, because it’s easy for them to convince their parents to spend a buck on a game.
When it comes to utility apps, there’s generally a sense that you get what you pay for, so people might actually choose a slightly higher priced app in the same category.
You can experiment with your price, finding a “sweet spot” – a price where people seem to buy your app at a fast pace. Many app makers find this price to be around $4.
It might seem counter-intuitive, but if at first, you don’t get a lot of buyers, you might want to raise your price to see if you make your app look higher class.
If you’re left scratching your head as to what to do, here’s our suggestion:
For a game, try pricing your game at 99 cents to attract a younger audience that needs to convince their parents.
For a utility, try pricing at $3.99 to show that you think your app is worthwhile without hitting a price point high enough to make people really think about the expense.