AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

7 Tips to Add to your Marketing Strategy – Making Android Apps for Success

April 23rd, 2015

If you have clicked on the AppsGeyser’s blog, then I am pretty certain that you are a person who is interested in making Android apps. Making Android apps is not only a fun activity; it can also be an activity that changes your life forever. Making Android apps successfully can lead to a new career, a new source of income and a change in lifestyle.

Making Android Apps for Success

Making Android Apps for Success

Doesn’t it sound great? A successful app making career, extra money, a change in lifestyle – all from clicking on a few buttons and making Android apps with AppsGeyser. Let me tell you, this is most definitely not a dream, but a reality for many. It does not, however, happen overnight. You need to be prepared to follow through with a stringent app marketing strategy.

In today’s post I am going to collate all the marketing tips that we have discussed in the past. If you want a successful app, then you need to ensure that you are utilizing every possible marketing tool available. The tips below are set out in no particular order, but are all equally important, and should be included in your marketing strategy.

The Android App Marketing Strategy

  1. Naming your app – Before you even begin to start making Android apps, you need to consider your app name. Using a keyword strong name will help your app be discovered in a crowded app store.
  2. App store optimization – In addition to your app name, you need to utilize your chosen key words throughout your app download page.
  3. Online marketing – Getting your name known prior to app launch is vital. Get your website, social profiles and blog active and build your audience.
  4. Engage with your audience – You need to be actively involved in engagement. You can do this via your online marketing presence, and through sending newsletters and app alerts to your users.
  5. Internal marketing – Have you set up splash screens? Internal banners? Get your other apps advertised within your existing apps.
  6. Reviews – Submit your app at online review sites, and get active on review sites too. This is a great way to get your brand known.
  7. Film it – Make a YouTube channel for your app. This is one aspect of marketing that so many people forget about. Time to make your marketing visual.

We’d love to hear your thoughts in the comments or on Facebook or Twitter.
If you’re interested in making your own Android apps, start creating apps here.

Should You Charge a Download Fee for Your Android App?

April 22nd, 2015

Getting started in the app business has never been easier than it is with AppsGeyser. AppsGeyser offers you the tools to make a free Android app from scratch, without having to have any technical knowledge. Simply choose a template, upload your content and you are ready to go. The question remains, how can you turn app making into a money making scheme? Today we are going to focus on whether or not charging an app download fee is the way forward for your app business.

AppsGeyser’s app making tools have enabled hundreds of people to start an app career and begin earning a passive income, but has their financial gain come from app download fees? It would make sense. After all, you have spent time on planning, developing and marketing your app. Why shouldn’t app users pay for the privilege of using the app?

Android App Marketing

Include Pricing In Your Android App Marketing Plan

$0.99  – A small fee for big bucks?

Have you been doing the math? If every one of your 1000 downloads had paid your $0.99 fee, you could have earned yourself $999. Simple. You are going to be getting money for sitting back and doing nothing. Sounds like a dream come true. But guys, I am sorry to tell you, this is a dream for many. App users are not always willing to part with their cash – research has shown that only 3% of them would be prepared to pay a fee.

There are many reasons why it is a lot more difficult to get people to download an app with even the smallest of fees. Ask yourself the following questions:

1: Would you pay for an app from an app maker that has few to no reviews?

2: Would you pay a fee for an app that has free alternatives?

3: Would you pay a fee for an app without first trying a free version?

Getting money from app users is not easy task, but every cloud has a silver lining. You can charge successfully for an app, but you first need to build a loyal audience base.

 

Whilst you are building your loyal audience base you can still be earning money. There are many alternative monetization schemes that you can incorporate within your Android app.

Alternative monetization schemes

While you are building your audience base, and offering free versions of your apps, you can generate revenue by:

• simple banner ads
• full page adds
• push notifications
• affiliate discount links
• affiliate pay-per-call links
• direct advertisement

We’d love to hear your thoughts in the comments or on Facebook or Twitter.
If you’re interested in making your own Android apps, start creating apps here.