You’ve used Appsgeyser’s easy interface to create an Android app that you think is fantastic. Now how do you get people to download it?
There are a number of elements that go into determining which apps are popular and which apps are a flop, but the title and description are essential parts of any campaign. There are two reasons why the title and description are so important:
- Searches. If your app is a diet calorie calculator, and the words “diet” and “calorie calculator” don’t appear in the description, it won’t be found.
- Help people decide what to download. When people search for an app, they don’t download every relevant app. They look at the descriptions and choose the one that best matches their needs.
The Title Should Tell What the Application Does
This seems obvious, but often app publishers look for a cute or gimmicky name that doesn’t give users any clue about the app’s function. An app called “My Best Friend” could be an app for keeping in touch with friends, an app about dog care or any of a number of things. Instead, give a meaningful name to your app that helps people know what it does without looking at the description.
How To Create a Great Description:
- Don’t waste the first few words. Some search results show only the first three of four words. If those words are “This is an app that…,” it doesn’t help get downloads.
- Make sure there are relevant keywords in the first line. If it’s a horoscope app, make sure the word horoscope is the first or second word.
- Explain exactly what the app does. Give a feature list or overview. If the app has a limited number of features, list them all. If the app is complex, make a list of the key features.
- Without mentioning or criticising your competitors, make sure that the list of key features highlights any features that your app has and other apps don’t have.
- Call to action – even though it sounds irrelevant, asking people to Download Now (or an equivalent) actually does help.
- Sense of urgency – do you plan on making your app a paid app in the future? Let people know. Use phrases like “Free for a limited time.”
Writing a useful app description means that more people will find it and download it. Changing descriptions on an AppsGeyser app is easy. Just login to the the dashboard and click Edit. If the app has already been submitted to the Android Marketplace, the description will have to be changed there separately.
Lately, I’ve noticed a lot of people talking about the concept of lean-forward versus lean-back experience. The idea seems to have originated with Jakob Nielson. The basic premise is that there are two main types of user experience:
Leaning Forward – Imagine a person at their desk, working on a document.
Leaning Backward – Imagine a person on the couch watching their favorite movie.
When it comes to television, the experience is almost always lean-back, and when it comes to computers, the experience is more likely to be lean-forward. That leaves us with the question of where tablets and smartphones fit in.
Tablets are created for content consumption. People watch videos, read books, and catch the news on their tablets. These are all lean-back experiences. That’s not to say that you won’t find people working on documents, taking notes, or even playing AngryBirds on a tablet. It’s just not as likely.
Phones are usually lean-forward devices. People use phones to check their email, look up an address, or bring up a map. While some users watch videos or listen to music on their phones, the primary use of a phone is an active, lean-forward experience. So when you’re creating your app, here are a few things to consider:
- Keep the user active. Make sure that they need to get their hands on the screen or do something frequently.
- The less typing is involved, the better. There should be a lot of touch, but not a lot of text.
- The app should respond to the user’s actions. Response is reward.
- Unless your app is a video app, keep videos short and to the point.
- Likewise, unless your app is all about the written content, don’t put too much writing on the screen.
Keep the user leaning in, and they’re more likely to spend more time on your app, and more likely to come back.
Picture by FredCamino on Flickr
So I wanted to showcase to the world how easy is to make money with apps and this has been the 1st week.
To be honest, it wasn’t easy… these are the lessons I learned:
- Try not to get married in the week you start this challenge.
- Try to do market research BEFORE you start. I started my market research while doing the apps and it took a lot of time
- Be sure you pre-written your descriptions. Descriptions and ASO takes a lot of time… so be sure you do it before working on that.
- First impressions matter a lot! so do awesome work in screenshots and Icons
So how many apps have we done?
one of them got automatically removed by Google but I managed to get it back (I will write a post about this later on).
The plan for the next week? To create 2 apps per day, to try to have by this Friday a total of 15 apps.
So stayed tune for 15 apps by the end of this week.
I will be updating the community with more insights tomorrow.