AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

Get Your Free Android App On Everyones Download List

August 28th, 2014

One of the main worries all app makers have is that they are worried that their free Android app will not be downloaded and all their app making dreams will be flushed away in an instant. I can tell you that this worry is a real worry but there is an answer, and it means that you need to pay attention and focus upon your app store optimization techniques or else you will also be watching your app dreams go down the drains.

your free android app

get your free Android app to the top of the class

Every business, no matter how big or how small needs to have a proper marketing and business plan set out from the beginning, or else you will quickly lose the path on which your free Android app should be taking. It is important to for you to set out the steps that you need to follow in order to give your app the best chance in being found in the crowded Android app market and find Android app success.

Below I have set out a basic plan that you can use to help you get started on your own personalised business plan for your free Android app.

Planning

When planning your app you need to make sure that you have covered the basic steps in app optimization. The steps that you need to follow are:

App name: For optimization the app name has to clearly identify the content of the app. You must make the name very specific to what the app is about. To find out how many searches per month are made using certain keywords check out the Google AdWords page.

Icon: Your icon is the first impression potential users will get of your app. You want the icon to be relevant and not misleading.

App Description: The description sells your app to the potential user. Make sure that the description is clear and describes what the app is really about.

Screen Shots: Screen Shots are the window into your app. You may use this opportunity to highlight the main functions of your app.

App ratings: Always make sure that you have all your relevant contact details on the page so that any dissatisfied customers can contact you and discuss their issues. People that fail to have clear contact details find dissatisfied users leaving poor ratings on their app because this is the only means of communication open to them.

Marketing

There are a number of ways in which you can actively market your Android app. Briefly here are the top 6 ways in which you can promote your app.

1: Banner – Have a banner on your website that advertises the availability of the Android app.

2: QR code – Make the QR download code available to your audience through your website, advertisements, instore and more.

3: Redirection script on website –Make a redirection script for your app on your mobile website that will encourage mobile web browser users to download the app.

4: External marketing campaign – Include your app in your traditional marketing campaign

5: Push notifications – remind users to use the app with push notifications

6: Social media – Include the app in your social media campaigns. Word of mouth is the best form of marketing.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Keywords Can Make Or Break Your Android App

August 27th, 2014

The importance of keywords for the success of your Android app should not be taken lightly, in simple terms, the right keywords could be the make or break of your Android app. I am sure you have heard me mutter on about ‘keywords’ in various posts on our blog but have you really understood the importance and the purpose of keywords?In this post I am going to be taking you through the steps of learning what a keyword is, how to create a suitable keyword for your app and how to avoid abusing keywords when planning your Android app.

What is a Keyword?

You should think about a keyword as the street name, or signage to your Android app, it is these words or phrases that we are talking about that direct the search engines to an app. The app world differs from the web in terms of keywords, because the search in apps does not focus on content, but on the app name and description only. By over filling keywords into your app and the app description too many times you could find your app being banned from Google Play because they see this as keyword stuffing.

How do keywords help my app?

Keywords will help your app to be found in a search just like you would use a sign to find directions, for example you want to get to London town, you will follow signs to London town, the same happens with Google, you place your serch term in Google (where you want to get to, and Google will guide you there by following the search term. Our research has shown us that app makers that have spent time on their keyword research get ten times more downloads than prior to doing their research.

How to I find the right key word?

1: Log on to Google adwords- click here

2: Type in some words related to your subject

3: Note down what words/phrases are used the most often

4: Try a few more times, each time note down your favourites

5: Now go back and check the competition level. You want to choose a keyword/phrase that has low competition

6: Trial and error – If you find the app does not succeed, try changing the name. On average we have found that apps that change their names up to 4 times see an increase of 7 times the amount of downloads.

Competition

There is a lot of competition in the keyword world, and it is important to understand the meaning behind the level of competition. If you have chosen a very popular word that is viewed over 20,000 times a month but has high competition rate you WILL find that many people are already using this word. What that means is that when you type this keyword into your app search there be a lot of apps that appear and you will still be fighting for a position on the first few pages of the search. You want to choose a keyword that has low competition. Low competition means there will be less apps using this keyword and more chance your app will appear in the first page of search results.

Has this help you in planning your Android app? Please let me know how we can help you further.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.