Running an app business is a lot of work, and it requires you to wear different kinds of hats. From the app developers to hiring managers, to social media manager, there are tons of tasks at hand — and just one you. Even if you have people to help out, it can quickly become overwhelming. Which often results in app businesses with little to no social media exposure or presence.
Social media is a great platform to get to know your users, offer customer service, and expand your target audience. It shouldn’t be one of the tasks that get pushed to the back burner by any overwhelmed app business owner.
To get the most out of your time, you may dedicate a social media manager, or use these social media hacks to your advantage.
Facebook Groups can be used Crowdsource Social Posts
Facebook Groups are like private rooms on Facebook. Those people in a certain group can all see what is posted, making it good for small businesses to share stuff such as schedules, inform their employees about new products or initiatives, and so on.
How do I create a Facebook group?
To create a group:
· From your home page, go to the Groups section and then click Create Group.
· Click Create New Group at the top of the page. Then, a window will appear, where you’ll be able to add a group name, add members, and select the privacy settings for your group.
· Click Create when you’re done.
· Once done, you’ll be taken to the group. To get started, click at the top right of the group and select Edit Group Settings. Here, you can add a group description, tags, set a group email address and add a group picture.
Facebook Groups also make it easy to crowdsource your social posts. If you are too busy handling other tasks, you can have set up one employee and provide him or her with access to your social media accounts to post for you.
Use Facebook Ads to Increase Your Reach
Facebook ads can increase user engagement make targeting simply for an app business owner. You can spend time creating super targeted Facebook ads, and what’s more is that you don’t have to become an expert at Facebook Ads to create an engaging boosted post.
You can also allow Facebook do the targeting for you, and just choose your audience and your budget.
All you got to do is click the “Boost Post” button, right next to the “Publish” button, when you make an update directly on Facebook.
Buffer is Your Friend
The last two examples have been all about Facebook because this platform tends to be used the most by small business or app owners. (It is also considered as one of the most effective platforms for small businesses, but it might not be the case for you. So, make sure you find out what platform your audience is on most often.)
With that being said, there are other social platforms out there. We have Twitter, Instagram, LinkedIn, Snapchat, and so on. It is a lot to take on all of these for a business owner, especially with limited resources.
It’s a good thing there’s Buffer. It is a platform that can help you stay organized on social media. It integrates well with your web browser, so you can schedule posts easily, share photos, blog posts, and links as you come across them. For an overworked app owner who is trying to do it all, Buffer is your friend. It offers both free and very affordable paid accounts, depending upon how many social media accounts you want to handle and manage, and what features you need
IFTTT stands for If This, Then That. It’s an online service that can help you automate some of your social media management. It works with Evernote, Facebook, Instagram , Twitter, WordPress, Blogger, and so on. Name it, it can almost do anything.
When used well, IFTTT can be just as good as a personal assistant.
While If This, Then That is a great tool, you do have to use it wisely and in moderation. Pushing all your blog posts to your Facebook page or your Twitter or both is never going to be as effective as creating posts specifically targeted towards your audience. But, when you are working with limited resources, If This, Then That, can be a great way to maximize your time.
For more IFTTT recipes for social media, check out this post.
If social media is too complicated for you to handle, these hacks will save you time and propel you forward, because I personally use them all consistently. But I’m sure I’ve missed other terrific ideas.
What do you think guys? Do you use any of these social media tools? What’s working well for you today? Please share your thoughts in the comments section below.