AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

Market Your App For Free With Your App Empire

March 1st, 2015

The past few posts we have concentrated a lot on the importance of creating an app empire. One of the main reasons we cited for creating an app empire,  and not just a sole app, was because an app empire gives you, as an app maker, more weight and credibility.

We have also spoken about the  importance of optimizing your app before you publish your app on Google Play and alternate app stores. Optimizing your app helps you get your app ranked high. App optimization, together with creating an app empire are both two very strong ways to help you market your app effectively.

Market Your App

App Empire

An app empire, or family of apps, is a group of apps that an app maker creates, usually based upon one theme. You may be wondering why you would want a network of apps that are based upon one theme. The first reason is that apps that are within a network tend to get ten times more downloads than single apps and secondly, by using different template styles, you are increasing the audience size that your apps are being aimed at.

Apps in app empires get more downloads

The reason that this occurs is due to the options for free internal marketing. Take this free app that we reviewed a while ago, Photoshop tutorial.  This app was created by an app creator that has multiple apps all based around the theme of educating their audience on different computer programs. The app maker utilizes their range of apps within their app family to advertise their ‘sibling apps’ from within the app.

What ways can you advertise from within an app?

There are four ways that you can incorporate free advertising from within your app:

1: A full page banner – This advert is the biggest and clearest promotional tools used in app making. The banner usually will be relevant to the current app as well as advertising the ‘sibling’ app. Within the banner a link to the advertised app is included.

2: Loading page – While the loading page should not be used as an advertising tool as such it can be utilized to promote sibling apps. While waiting for the app to load a loading page can be applied. The loading page should feature a clear reference to the app that is about to open and in addition there is room to link to the sibling apps.

3: Internal links and internal adverts – Within the app itself it is common to see banner ads and links to external apps. This can be utilized to advertise your own apps that appear in your app family.

4: Alerts – Free with your AppsGeyser account comes 3 alerts that can be used to advertise your external apps. An alert, or push notification as it is also known as, is that little reminder of something that is important. It pops up and makes the user take notice.

Learning to market your app is one of the most important aspects of app making. An app that is floating in an app store will most likely be hidden and lost. An app within an app empire has more chances of being seen and used, leading to app success for the app maker. Start planning how to market your app and plan your app empire today

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

How To Make An App Empire – The Guide

February 26th, 2015

Thank you all for the feedback over the past few days. From your emails I can see that many of you want to make an app empire and are excited at the value it can bring to your main app and your app business. It is vital that you understand that in order to survive in the cut-throat app industry you need to develop more than one app and therefore you need to make an app empire in order to see any app success.

In the past few posts we have discussed why you need to make an app empire to enhance app success, these reasons include: the need to build trust in your app users, create an Android app brand and bring some loyalty to your brand.

Today I want to show you how easy it is to make an app empire by taking a simple idea and using different template styles to turn this idea into multiple apps that will each capture different audience styles.

I am going to take the subject of new born babies as my idea for my app portfolio, you will see that with this one subject I am able to make several different styled apps that will capture different audience types. Different audiences for this theme could include: new parents looking for advice, medical nurses, educational workers and others that may just love all things cute and baby related!

What apps can I make?

AppsGeyser has a over 50 different app templates styles that you can use to make an Android app empire, these app templates can be used for different reasons, for the audience that likes anything about babies, or the audience that is looking for educational apps.

1: Browser app

This app template is a wonderful tool for those wanting to build a large educational app without having to create a lot of new content. The Browser app tool allows you to navigate various web resources from within the app. We can find a range of baby related websites that we like best that we can link to our app. Always make sure that you check all copyrights and have permission to use these sites before you do this.

2: RSS app

The RSS app tool gives you the ability to create a pre-set search for real time news on a chosen topic, we are going to set our app search to new born baby advice. If you don’t want a range of different sites appearing, you can also link to a RSS feed from a chosen website instead of creating a general search.

3: YouTube video app

This template is one that have numerous uses, it can be used for educational purposes, for example, teaching someone about the stages of development in a newborn, or it can be used to show funny baby related videos. We love using this tool for both reasons therefore this template can actually build you two different apps.

4: Website app

Welcome to our most popular app tool of all times. This app is to be sued to link to your own personal website that has been optimized for mobile use . This app template can be used for more than one reason, you can use it to create links to your website, your blog, or even your social networks, that is already 3 different apps that you can create from one template alone.

5: Zip Archive  app

Why don’t you create an off line app? You can write your own files and upload them using the zip archive  app. Create what you wish, funny jokes, baby facts and so forth. This app style is for those that want to test their technical expertise

Creating an app from scratch and creating an Android app empire for your chosen subject can be done in a few minutes. What you need to do is take a look at the range of templates and decide what apps you want to create and then set to work.

 

In addition to the content enriched app templates, you can also follow the fun theme and create numerous games using our gaming templates.

Follow the steps in our create an app from scratch series and follow the path to app success and soon you will be on your way to your own Android app business success.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.