The need to get your business mobile has become paramount in the past year with more and more people carrying out web searches on their mobile devices. Business owners need to open their eyes and pay attention to the way people are searching for information to ensure that they are marketing their business in the most effective manner.
Take your business mobile and join the modern world
Having your business online was the greatest marketing need of the past decade, but as with everything, things advance. With modern technology giving people access to information 24/7 via mobile devices, all business owners need to understand that if you want your business to succeed, you need to ensure that your potential and existing audience can connect with you.
The number of mobile devices available is continuing to grow. In most developed countries you will see smartphones everywhere, from the young pre-teens to the aging community. Mobile has taken over, and consumers want more. Marketers around the world are turning their attention to mobile.
How can taking my business mobile help me succeed?
Mobile offers you, as a business, numerous tools to actively engage with your potential consumer. Mobile allows your users to contact you at the exact moment they require your services, regardless of where they are. But it isn’t always just about the consumer. You as a marketer can send push notifications, and offer a clear channel of communication, open 24/7.
Research has shown that mobile users are more likely to respond to a mobile notification than an email, which they may pass off as spam. Apps are downloaded through choice, and therefore notifications are received with more gratitude than email notifications that are often sent without any permission of the receiver.
You can always create a mobile version of your website which people can access via their mobile device. This is visually fine, but it still requires the user to input the details each time they want to access the website. By creating an app, you are creating a shortcut to your audience’s mobile, which enriches their user experience by making an action immediate. In addition to experience enrichment, by having your brand icon sitting on the mobile device you are creating a long-term impression on your app user, gaining loyalty and brand recognition.
Have I managed to convince you enough that you should be spending your next 5 minutes creating and perfecting your business mobile app? With the free to use, easy app creation templates, your business can become mobile today.
The long awaited Android M has been revealed, but what were we all waiting for? To learn more about the app permissions and technicalities of the latest in the Android family, or the name of the new arrival? Going by the press and the response we have received, most of us were excited to know what the M in Android M stands for.
Android Marshmallow has arrived
There were many ideas floating around, from Android Muffins, Mousse, Milkshake and Marshmallows. The most popular of all the guesses was the marshmallow and I am so excited to know that my guess was the right one.
Now for the important stuff. What is Android M all about and what do you need to know?
For one, Android Marshmallow 6.0 is NOT yet available for you to download. In fact, it isn’t due to become available for download until later in the fall. The SDK is already available but because the source code hasn’t yet been published, this means it can not be implemented onto any device as yet. The first of the phones that will be getting the Marshmallow is, of course, the Google Nexus. Who else should preview the best of the best if it isn’t a Google product. Don’t be down if you don’t own a Nexus though. There are expectations that the Marshmallow will become available to other devices sooner rather than later, and by October we believe that we will see a larger rollout of this product.
What extras will Android Marshmallow 6.0 offer:
Permissions: Permissions are what the app user has to agree to, and give to an app to gain access to the device. At present you either accept all the permission requests to open an app or you decline the lot. Now you will have the chance to be a lot more picky. For example, you will be able to give an app access to your camera, but not to your contacts, or the microphone but not the camera. In short, you will get more control over what you want to allow an app access to. This is a HUGE step in the security of your personal data
Google Now: This brings Google closer to you, and will be available for everything you tap into your device, (with your permission of course). Based upon your texts, the Google Tap will offer you suggestions. For example, if you text about going on holiday to Florida, Google Tap will bring up holiday ideas for this destination. Its amazing.
Android Pay: This is a form of contactless payment system that is already available with ApplePay and Samsung Pay.
Native fingerprint authorization: This is to be built into the Android source code, and will allow manufacturers to make proper use of the feature. At present Samsung and Huawei already use this feature, but other Android phones have yet to build this into their devices.
Automatic app data backups: This will be a default of Android Marshmallow, and you will no longer have to remember to create a backup. If you switch devices you will be able to take your games with you without losing your score. This will not increase your mobile data usage either, as the daily update will occur when you are using a Wi-Fi connection and the phone isn’t in use.
There will be plenty of other smaller features that will make your Android life so much more fun. We believe that the tweaks being made will help strengthen your battery life, have loads of tricks for app developers to use, and will improve the overall user experience.
Once again, welcome to the mobile world Android Marshmallow 6.0!