AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

What is App Store Optimization and Why Does My Free Android App Need It??????

August 25th, 2014

Understanding how to make Android apps successfully takes a little bit more imagination than you may have first thought. It is so easy to quickly create an app, afterall you have a website, you want to turn it into a free Android app and you’ve placed your URL into our free app maker and your app has been created, but wait…..have you thought about how you will get your app noticed in the over-crowded Android app markets. App Store Optimization, or ASO as it is called in the industry, is a fundamental step that all app makers need to understand and fulfil to ensure that their app has some chance of succeeding. Today we are going to take a closer look at ASO.

Android App Making
Android App Making – Keywords made easy for your free Android app

We all know the feeling when you go into a shop during sale season, there are hundreds of people searching through the rails all looking for a bargain.Well, hold that thought for a moment, app making is no different, there are a million of free android apps, that are all looking for someone to fall in love with them and take them home (so to speak) Android app markets are so over crowded and many apps are failing to succeed because they aren’t being seen. Have you ever just grabbed the first thing off the shelf and said, that’ll do, simply becuase you want a new sweatshirt and can’t be bothered to go through the packed rails and search? That is what happens frequently in the app markets, app users will very often download the first app that they see that resembles the topic that they have searched for and this is the reason why ASO is so important.

What is App Store Optimization?

App store optimization, or ASO, is the building blocks you need for the stability of your free Android app, you may not have realised this, but ASO is an integrated part of your app that has to be planned into your app. ASO is what will help your app to be found organically in the Android app store without your app users having to search for it.

What page would you want your app to appear in an app store search? I am sure that you want your app to appear on the first page, the higher up on the ranks your app then the more likely it is to be downloaded. ASO does just that, it builds your app in organic searches and helps to increase your app’s visibility, encouraging more people to click onto your app download link.

Are organic searches really important?

Quite simply – Yes!!!! YOu may not think that is important to put effort into ASO however, it is important to realize that most apps are downloaded because they are found through a search, let us take a look at an example; you have an app that promotes children’s early reading, the audience for such an app is huge, however, how would an app user know that your app is called Reading Right (this is an example) The user is more likely to put in the search different keywords for children’s education and through this search would find your app. To work out what keyword would bring up an app like yours you can do some tests yourself, try searches and see which apps appear. Forrester research found that 63% of apps are discovered through app store keyword searches, that is more than half of your potential app downloads are generated from finding your app through an app store search.

How do put ASO into my app?

There are a number of factors that you must consider and include when optimizing your Android app for the app store, these include:

1: Title – Your keyword MUST be part of your title to help the app be found organically in any app store search

2: Keyword relevance – Have you checked your competitors keywords? and have you checked adwords to see which keywords are being used to find apps like yours? It is vital you use a keyword based upon factual data and not just your guess of what words people are searching with.

3: Ratings and Reviews – it’s not easy for you to control your ratings and reviews, but apps that have more reviews and higher ratings will rank higher than an app with fewer reviews and no ratings.

4: App Description – Your app description does not only have to have keywords included within, it also needs to be factual and honestly describe the app. Apps that are downloaded and then deleted are ranked poorly in the app store. The ratio of downloads Vs deletions is counted against you.

So there you go, if you want to make Android apps successfully make sure you make Android apps with planned ASO

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

App Store Optimization – Get your App Noticed

August 22nd, 2014

Do you ever wonder how your app will be seen in that busy app market with another million apps that have been developed and created by large cooperate companies? You are just one small person, can you really compete? How can you make your little app stand out in such a busy marketplace crowded with competitors that have much more experience than you? Well, its is not as difficult as you may think, all you need to do is to focus upon optimizing your Android app for the app market. Today we are going to take you through a short and simple you a step-by-step guide to app store optimization

Step-by-Step Guide to App Store Optimization
Step-by-Step Guide to App Store Optimization

Step one: Getting the right keywords

Keywords are the words or small phrases that people use when using the search field in the app store. It is important that you choose the right key words that will bring your app to the attention of app users when undertaking a search.

1: Brainstorm a list of words that you believe are related you your app.

2: using these words see what apps appear in the search

3: Use the adwords tool to find other words and word combinations that may suit you app.

4: Look at those that have high search numbers but low competition

5: Check the words that you think would be suitable and try out a search to see if the apps that appear are similar to your app and if your app would be suitable here

6: Have you considered using keywords in your own language or words that are typically used in your profession?

Step two: Getting the logo right

1: Creativity is key, your icon is what will make your app stand out in the app store

2: Business app icons should be kept in the same style and coloring as your business, you are continuing your brand awareness through the app

3: Gaming app icons should highlight the fun aspect of your app and make people want to download the game, it should be clear through your icon what the game is about

Step three: Getting the description right

In recent posts we have explained the importance of the description of your app. Do not forget the most important points:

1: Make sure your description clearly explains what your app is about in the first line.

2: You may find it useful to set out your key points by using bullet points and short sentences.

3: What will best sell your app? Make this clear within the first sentence or two, most people won’t read further than this.

4: Use extracts from positive reviews in your descriptions

5: Always make sure you have included your contact details, it is so much better that people know how to contact you rather than making their feelings and thoughts known through the review process

Step four: Getting the screen-prints right

The only way your potential users can see what is inside your app without downloading it is to use your screen-prints as a window into the app. In some cases screen-shots are more important than the app description as these are instant images that catch the app users eye and will make them consider reading the app description.

1: Make sure you upload the maximum amount of screenshots that is available

2: The first screenshot is the one that is your sales pitch, make it the best

3: Show your features at work in your screenprints

4: Use your keywords in your taglines

Step five: Use updates wisely

When you update your app you will be asked to write a brief description to explain the update, use this to your advantage and an additional selling tool.

Step six: Review your app

Make sure you check all aspects of your download page on a regular basis, never leave it more than 3 weeks without updating your page, keep an eye on your competitors and make sure you keep your app download page fresh and appealing.

I hope you use our Step-by-Step Guide to App Store Optimization, please let us know how it goes.

 

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.