How to create the perfect app

Why an Influencer is Important to Your App’s Success

June 25, 2017 by Gabriel Machuret

If you’ve not thought of hiring an influencer to promote your app, it’s time to rethink your app marketing strategy.

These days, mobile apps and games are proliferating with no signs of slowing down. This means that your competition is going to be tough. Yup, you could be targeting the right ASO keywords, and implementing a good ASO strategy, and still find yourself in the lower ranks, simply because your app’s niche is so oversaturated.

That’s why you need a smarter marketing strategy so you’ll stand out from the crowd.

 

What you need is influencer marketing.

Influencer Marketing is a strategy where you list out individual “influencers” to promote your app to their social media channels because they have a huge follower base.

With the help of the traditional word-of-mouth and use of newer platforms like Facebook, Twitter, Instagram, YouTube, or Snapchat, influencer marketing can get your app in front of thousands if not millions of potential users who might find your app interesting and useful.

Aside from reaching wider audiences, this strategy can also increase your credibility, since you have someone with authority who can showcase your app to followers who have already opted in. Influencers may include some more elements of human-interest storytelling which can be more successful rather than the traditional paid advertising.

Sounds easy, right? When everything is well executed, influencer marketing can look natural and seamless. But actually, behind the scenes, it is complex.

Before choosing someone who will promote your app, you must exert time and effort in researching and selecting the right influencer. Moreover, upon selection, you must build your relationship with him or her, develop a strategy or a marketing campaign, and then set your goals.

 

Below are some best practices that will help you harness the power of influencer marketing.

Influencer Marketing Best Practices

Choose the right influencer

Most often than not, influencers won’t come to you; you’ll be the one to look for them and hire them. Thankfully, there are many tools that you can use to choose the right influencer for your app and your message. Below are just a few examples:

Klout is a free online platform that can measure influence in pre-defined categories. Here, you can explore and find experts in multiple areas that is relevant to your app.

Klear is similar to Klout but with a limited free version that allows you to search millions of potential influencer profiles worldwide.

BuzzSumo is a content curation tool that you can use to find breakout topics. Searching terms related to your app can help you find influencers in niche areas.

Facebook, Instagram, Twitter, and YouTube searches can show you accounts and channels that you can contact or reach out to for reviews and promotion.

Choose the Right Platform

In influencer marketing, choosing the right platform can be your key to success. Whether it’s Facebook, Twitter, Snapchat, or the next best thing, you should carefully pick the one that fits your users’ preferences.

Plan and Implement a Campaign That Works

Planning and implementation should be done in order for your marketing strategy to succeed. Proper preparation and results tracking are important!

 

Conclusion

Even though we already have some platforms shift and mobile technology changes, influencer marketing will always be a mainstay. If you don’t have a huge budget, you can still take advantage of influencer marketing to promote your app by partnering with the right influencer to help you reach new audiences.