In the Android Market, no one factor determines what apps reach the top positions. The top position is not reserved for the best-selling apps or the best ranked. Instead, Google has one of its famous “black box” algorithms working to determine which apps reach the top.
Some things are clear, though:
- Apps that are downloaded more are higher up.
- Apps that have a high review rate with positive reviews are higher up.
- Apps with a high retention rate – that is apps that people don’t delete after downloading- are higher up.
How do you make your app achieve these things? First, you make apps that people can find easily, by using relevant keywords in your super-charged description.
Second, make an app that people want to review. Make sure the app is so spectacular that people are just dying to give it five stars. Then, remind them to review the app. In the app’s welcome screen, put a reminder like “Have you reviewed this app yet on Android Market?”
Third, and most important, make sure the app is an app that people want to keep. Make sure the app is one that does what it says it does, and make sure that when competing apps come out that do it better, your app improves and releases a new version to keep pace with what’s out there. That way, there’s no need for customers to download something else and delete your winning app. This increases retention and keeps you on the road to the top of Android Market.