Thursday, May 23rd, 2013
If I was paid every time I have heard this quote from AppsGeyser app makers I would be sitting under a tree on a tropical Island drinking from a fresh coconut. So many people have jumped straight into app making without taking the necessary steps to make sure that their app will be found on the Android app store.
Marketing and business planning is an essential part of any business and app making is no different from any other business. It is important to ensure that you have followed the following steps in order to give your app the best chance in being found in the crowded Android app market.
Planning
When planning your app you need to make sure that you have covered the basic steps in app optimization. The steps that you need to follow are:
App name: For optimization the app name has to clearly identify the content of the app. You must make the name very specific to what the app is about. To find out how many searches per month are made using certain keywords check out the Google AdWords page.
Icon: Your icon is the first impression potential users will get of your app. You want the icon to be relevant and not misleading.
App Description: The description sells your app to the potential user. Make sure that the description is clear and describes what the app is really about.
Screen Shots: Screen Shots are the window into your app. You may use this opportunity to highlight the main functions of your app.
App ratings: Always make sure that you have all your relevant contact details on the page so that any dissatisfied customers can contact you and discuss their issues. People that fail to have clear contact details find dissatisfied users leaving poor ratings on their app because this is the only means of communication open to them.
Marketing
There are a number of ways in which you can actively market your Android app. Briefly here are the top 6 ways in which you can promote your app.
1: Banner – Have a banner on your website that advertises the availability of the Android app.
2: QR code – Make the QR download code available to your audience through your website, advertisements, instore and more.
3: Redirection script on website –Make a redirection script for your app on your mobile website that will encourage mobile web browser users to download the app.
4: External marketing campaign – Include your app in your traditional marketing campaign
5: Push notifications – remind users to use the app with push notifications
6: Social media – Include the app in your social media campaigns. Word of mouth is the best form of marketing.
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
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Wednesday, May 22nd, 2013
If you are considering joining the millions of companies around the globe that have switched to mobile marketing then you need to read this post. Today we are looking at the Android App Builder Mobile Marketing Guide – 5 Most Common Pitfalls in Mobile App Marketing.
All your Android apps connected through one marketing strategy
There are five common mistakes that people make with mobile marketing campaigns.
1: Mobile apps need a marketing plan
Have you spent months on an outstanding app that will simply blow away any competition? Great, but if you have not set up a pre-planned marketing campaign for the app itself, then all the hard work will be worthless. There are many ways in which you can incorporate marketing for your app, including: subtle links on your website, mentions through your social media campaigns, and pop up notifications upon opening your mobile optimized website.
2: Mobile is not static
Mobile devices are different from static desktop devices and although you think that consumers will want the same material on an app that they expect to see on the web, you must understand that mobile devices, quite often, are not as quick as the desktop, and therefore usage steps in mobile need to be simplified and text sizes and fonts need to be adapted to ensure a better user experience.
3: Mobile websites are not apps
Leading on from the previous point, it is important to remember that a mobile optimized website is also not an app. A mobile website is simply your online website that adapts to the screen on mobile devices to allow easier viewing. Although a mobile optimized website allows easier access to your website, and is mobile friendly in terms of its visual sources, it can be slow in comparison to a native mobile app.
4: Failure to interact with your customer
Mobile marketing requires interaction from both the business side and the consumer side. It is important to ensure there is a way to communicate with your customer via the app in real-time. App users want to be heard. Reviews and ratings are one way the app user can communicate with the app maker, but this is just one way communication. Two-way communication via the app is vital for mobile marketing success and will improve customer service and customer experience.
5: App retention
Leading on from communication, we come to app retention. Getting users to download your application is a fantastic first step into mobile marketing but it is only the start. One of the most difficult tasks app developers face is ensuring app retention. What could be worse than spending months developing an app for it to be deleted or just ignored after just a couple of usages? Try running competitions, offering discounts and vouchers to encourage retention. You could also: add a forum, social networking link or game from within the app.
I hope our Android app builder mobile marketing guide has helped you on your way to app success.
We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.
Tags: android app, Android app builder, Android app builder mobile marketing guide, apps marketing, appsgeyser, create an android app from scratch, create an app, create an app from scratch, create android app, create free Android app, Free Android App Tools, Free App Making Tools
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