How to create the perfect app

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ASO: How to Use ASOdesk for Keyword Research Process

We all need traffic for our Android apps and that’s why ranking for our specific keywords it’s a vital part of our strategy.

As Part of our process to optimize apps we need to use at some stage ASO tools, the best ASO tool we have found it’s ASOdesk.com and today we want to talk about how you can use it to optimize your ASO process, or even better do market research.


We like ASOdesk for a few reasons

we can trial it free

has accurate info for Google Play

easy to do Keyword Analysis

Easy to find long tail keywords for Google Play

So how do we start the process?

1st Step:

  • Define what the app does, in this example we will try to analyze an app that offers free videos to Kids. 

1

 

Understand what the App does:

To start we need to have a clear understanding what our apps does –  what is our message to our audience?
Usually the content and words we use to describe our app give us some clues of what type of keywords we can use to start the keyword research process. In this example, we use keywords that describe the app like:

Video
Movies
Educational
Learning
TV
Children

 

These are what we call SEED keywords and seed keywords are going to give us different options later on to come up with LONG TAIL KEYWORDS

here are 2 videos to understand what a Seed Keyword is vs a long tail keyword

Seed Keywords:


And Longtail keywords

Once we have the seed keywords we can now use them to come up with suggestions , and these suggestions are provided automatically by ASOdesk.com in a smart way.

 

Next Step

Go to https://app.asodesk.com/

Login to your account. If you don’t have one, you need to create since you cannot use this tool without logging in.

Once you logged in, click “Add Application” button.

sc4

Afterwards, type the App Title in the search bar and select the right app. Then click add application.

2

 

Once you add the app, you will now see the whole dashboard. There are already some suggested keywords that are automatically included once the app is added.

3

 

To add more keyword combinations, add your seed keywords on the list. Click “Add Keywords” located at the top right of the dashboard and add them separated by comma.

5

aa

 

Next Step

To add more keyword combinations, click the “Keyword Suggestions” tab.

bbb

 

 

Click the “save all” button so you can add all the suggested keywords in your app. Make sure to click “save all” all over again until all those keywords are no longer there. That means they are already added on the “statistics” tab.

 

Once the combinations are added, you can now select your set of “Long tail keywords”. This means that you need to get those keyword combinations that you can use as your app’s keywords. Don’t forget that these keywords will be used later on inside your description for your app. That’s why ASOdesk is sucha  great help, we save time when doing the ASO process / keyword research. 

5

 

So what are you looking for….
Mainly we are using for keywords that include:

  • High users per day and potneitla Long Competition

In the next posts we will go in more advanced training to understand how using the right keywords in your description can help you with your app store optimization strategy in Google Play.

ASO: How to Use ASOdesk for Keyword Research Process

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6 Ways to Ensure App Quality for Android Apps

app quality controlAppsGeyser lets you turn any web content or HTML into an app. That doesn’t mean that every piece of HTML that is made into an app should be added to Android Market and marketed to the hilt. Some apps need fine-tuning or even big improvements before they go hit the big time.

It’s important to be sure your app is high quality before adding it to Android Market, as Google has been cracking down on low-quality apps. Once an app is removed from Android Market, getting it back in can be difficult, and new apps from the same developer account may be screened more carefully than regular apps.

How do I decide when to put my app in Android Market?

To decide when to put your app in Android Market, answer the following questions:

  1. Will it look nice on an Android phone?
  2. Does my app work correctly?
  3. Is someone likely to want or need what I offer from a mobile platform?
  4. A corollary to #3 – Is the information or functionality offered in my app the part of my website or service that is likely to be needed by someone who isn’t sitting in front of their home or office computer?
  5. Is this app better or cheaper than other apps that do the same thing in Android Market? (Or does the app give unique content?)
  6. Would my friends or colleagues be interested in downloading my app?

If you answered ‘yes’ to all the questions above, then go for it! Add your app to Android Market, spend time and effort marketing it, and expect great results. Be especially careful regarding the first two questions. If your app doesn’t work correctly and size correctly for a phone, it is likely to be removed from Android Market. If you answered ‘no’ for any of the other questions, it’s time to take a good look at your app and see if you can make some improvements. When you’ve made the right improvements, and you can answer ‘yes’ to all of the questions above, you’ll have a high quality app!

 

Image by Stijnbern

6 Ways to Ensure App Quality for Android Apps