How to create the perfect app

Archive for the ‘App Creation’ Category

4 reasons Why Users Uninstall Your Android App

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In recent times, many mobile apps have started to annoy people more, either because of poor functions or because of poor user retention strategies. It is important for mobile app developers to realize that their apps should be adding convenience to people’s lives rather than irritating them, which would eventually cause them to uninstall the app.

After all, apps are meant to make a user’s life easy on the go, and any apps that annoy users defeat the very purpose of their existence.

Here are a few things that most mobile app developers need to consider and reevaluate:


  1. Focus On Proper Updates To The User

Most mobile apps these days have started to cheat on the concept of push notifications. They send useless, unnecessary updates via push notifications, which only annoy the user with extra noise, and don’t serve the purpose of alerting the user for good purposes.

This needs to be checked on, and the user should receive updates or notifications that truly attract him to using the app. Moreover, these updates need to be timed well.


  1. Focus On Creating Value

Value creation and quality of the app are important factors that determine user retention. There is no point in creating apps that don’t add any value, ease or comfort to a user’s life. Mobile app developers must constantly keep a check on market trends, and should understand what the user demands are.


  1. Use Analytics

User behavior, patterns and preferences need to be well understood by mobile app developers if they want users to continue using their app. It’s important to adapt to what the users like. Some analytics tools also help app developers to understand whether push notifications are working well or not.

Overall, this kind of information is important to constantly upgrading and improving the app, so that users feel like using it more.


  1. Don’t Be Pushy

Mobile app developers need to understand in general that they can’t be pushy with their users. If a user has downloaded an app, he/she will use it as per his convenience and pace.

Forcing or pushing the user to use the app more than they’d like to can cause them to get irritated and annoyed. Needless to say, when the app is not keeping the user happy, they will delete it.

It’s high time that mobile app developers reevaluate the techniques with which they want to hold their users. Otherwise, there would be no point in developing apps in the first place. If developers don’t improve design, functionality and other things related to the app as per the users demands, then they would face issues in retaining them.

In recent times, it has been noticed that users uninstall apps very quickly if they don’t find them to be good enough. And considering that the market has a lot of competition these days, if one mobile app developer doesn’t do a good job, somebody else will do it and will gain the users in that process.

So it’s essential for all mobile app developers to understand these market games as well.


4 reasons Why Users Uninstall Your Android App

8 Super-Easy Ways to Immediately Improve Your ASO

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What comes to your mind when you see the term “ASO“? Where do you focus all your energy when you’re trying to improve your app store search rankings?

Most people I know focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword research but are still not getting the results that you really want, you may need to consider other factors that affect ASO ranking.

App Store algorithms not only rate the relevance of your keywords, and in your app’s metadata, in relation to a user’s search terms, but they also evaluate information such as the duration users use your app, bounce rate, bugs or errors, pages viewed, and so on…

Getting users to stick with your app and interact with it more can boost your app’s ranking, and you can do so by improving the user experience and usability of your app.

Using keywords to get users to download your app is only half the story. If you approach ASO as “optimizing your app for people who use app store search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of app usability that impact its ranking, how to improve the usability to boost ASO ranking and what to do when there seems to be a conflict between usability and ASO “best practice.”


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What is app usability?

App usability encompasses so many elements of app design, most of which are also tied to conversion.

Here are a few that can affect your app ranking:

Effectiveness: can your users achieve their objectives when they land on your app page? e.g. Can they find the information that they need, they desire, or contact your company for customer service?

Efficiency: Besides being able to achieve your objectives, how quickly can your user complete a task? If they cannot find what they need effectively and efficiently in your app, they’re more likely to try other apps. The shorter time they spend using your app may have a negative impact on the ASO ranking.

Learnability: can your users learn to navigate and use your app quickly? Are the calls-to-action consistent so they know how to interact? When they spend too much time trying to figure out how to use your app, they’re spending less time consuming your information or looking at your products. Moreover, when they can’t find what they need, it’s likely that they will get frustrated, turn their backs and never come back.

Memorability: can your users re-find your app next time they go to an app store search engine? Repeat traffic can help you get a ranking boost. Users may find your app and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your app again?

Error Prevention: certain errors on an app can affect not only user experience but also your ASO ranking.  


Why is app usability important to ASO ranking?

App stores reward apps that are user-friendly, which means they have high usability. They favor apps that are not only rich in keywords, but also demonstrate user engagement.

ASO ranking improves when users stay on your app or use it longer, buy IAPs, and repeat their visits. The more user-friendly your app is, the more likely this is going to happen.

Let’s have a look at some elements that not only increase usability on your app but also help improve ASO ranking:


  1. High quality and relevant content

“Dwell time” is the amount of time your users spend on your app and this can affect ASO ranking.

When you provide useful content in your app, users tend to stay longer on your app to consume the information and therefore increase the dwell time.

Another reason to create a highly useful app is that more users will download it, and it will boost your ASO ranking.

An app that gets thousands of downloads gets the most Google or Apple juice.


  1. App load speed

Both Google and Apple take loading speed into account in their app ranking algorithm.

Users may leave your app if they have to wait even just an extra few seconds for it to load. That would hurt your dwell time, increase your bounce rate and reduce the number of downloads – all of which could hurt your ASO ranking.

There are many ways to increase load speed, some of which include is making sure the code is clean and streamlined, optimizing image sizes and videos.

Properly optimizing images and videos can help reduce file size and improve load speed.  


  1. Different multimedia

Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver more information in a way that is most suited to your ideal users.

They serve as a signal of quality content to app stores… after all, you have put in the work to make your app look good and interactive!


  1. Bugs/Errors

Who wants to get an error after clicking on the app’s menu? Errors or bugs make for bad usability.

Not only that, app stores consider a large number of bugs or errors as a signal of an old, neglected app and this can impact your ASO ranking.


  1. Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a Ph.D. dissertation every time they use your app and read its content. You don’t want them to give up reading your content and click away because it’s too difficult to read or digest.

Making your app easy to read and understand helps make it useful to your readers. Some experts also believe that App stores take readability into account when ranking apps.


  1. Contact us

Apps that have sufficient contact information are considered to be more trustworthy and therefore may rank higher in app store search engines.

Including a Contact Us section on your app not only makes for good user experience but can also potentially earn you some Google or Apple juice.

It’s found that this increases user participation in a company’s online presence. This also helps generate new business opportunities, capture new leads, improve customer service, and much more.


  1. App architecture and navigation

When users can’t find what they need on an app right away, they most likely leave and this contributes to high bounce rate and low dwell time.

A well-thought-out app architecture reflected in clear navigation is critical in helping users find what they want on your app, accomplish their goals and come back repeatedly (repeated visits/uses can improve ASO ranking.)


  1. Social sharing

The number of Facebook likes/shares, Tweets, Pinterest pins and other social media mentions can influence ASO rank.

Integrating social buttons on your app not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher in app store searches.  


Resolving the conflict between usability and ASO “best practice”

In most cases, elements that contribute to good usability also increase ASO ranking. However, there are instances when conflict may occur:

Many ASO experts “stuff” keywords in their App’s description to get ASO juice, but this could undermine the readability, branding, and user experience.

The attempt to get more keywords into the app description can affect the vocabulary choice of your writer, sometimes making the app description hard to comprehend.

Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from ASO and optimal user experience.

Don’t just get lured into just comparing numbers – such as visitor numbers and app views. Traffic from ASO may give you higher numbers in the short term, but better user experience can often result in higher conversions.

In the long run, with an eye on conversion and ultimately ROI, it’s a smart move to prioritize user experience instead of milking every last ASO trick.

8 Super-Easy Ways to Immediately Improve Your ASO

What Is Android Excellence on Google Play

On a daily basis, app developers around the world are busting it out to create high quality Android apps and games. They strive to deliver amazing user experiences for the continuously growing diverse user base.  In fact, we’ve seen a significant increase in the way apps have been made on Google Play, quality wise.

As part of Google’s efforts to recognize the content (apps or games) on the Play Store, the app store has launched Android Excellence. It is actually a new feature of the app store that is tailored to showcase apps and games that deliver awesome user experiences on the Android market. Part of the criteria to make it to the Android Excellence list is that: the apps should be made or developed with Google’s best practices in mind, the apps have great design, technical performance, localization, and they’re optimized for ASO.


Android Excellence Apps

  • After the End Forsaken Destiny by NEXON M Inc.
  • CATS: Crash Arena Turbo Stars by ZeptoLab
  • Golf Clash by Playdemic
  • Hitman GO Square Enix Ltd
  • Horizon Chase by Aquiris Game Studio S.A
  • Kill Shot Bravo by Hothead Games
  • Lineage Red Knights by NCSOFT Corporation
  • Nonstop Knight by flaregames
  • PAC-MAN 256 – Endless Maze by Bandai Namco Entertainment Europe
  • Pictionary™ by Etermax
  • Reigns by DevolverDigital
  • Riptide GP: Renegade by Vector Unit
  • Star Wars™: Galaxy of Heroes by Electronic Arts
  • Titan Brawl by Omnidrone
  • Toca Blocks by Toca Boca
  • Transformers: Forged to Fight by Kabam

If you want to stay up-to-date on best practices to succeed on Google Play Store, or simply wanted to get the latest news, videos, and more, try the new beta version of Google’s Playbook app for developers.

The Android Excellence list will refresh quarterly and can be seen within the revamped Editors’ Choice section of the Google Play Store. Here, you’ll also see app and game reviews curated by Google’s editorial team.

By the way, congratulations to the first group of Android Excellence apps and games!

What Is Android Excellence on Google Play