How to create the perfect app

Archive for the ‘App Creation’ Category

To Publish on Google Play, Or Not?

Have you thought of all the problems, consequences, and issues that you’re going to face before you publish your Android app in? If the answer is no, don’t worry; you’re not alone.

Even though many marketers are aware of other app stores aside from Google Play Store, many don’t know the PROS of using these other app stores. There are lots of app developers who initially choose to publish their app on Google Play.

Why Google Play?

Google Play is one of the largest and biggest app stores to date. It has millions of apps on the store and remains to be the most popular store for Android apps and games. Its success is due to the fact that all Android phones come pre-installed with Google Play. This gives consumers instant access to Google Play apps.  

Being in a huge marketplace can be a problem though. Given the scope of competition on Google Play, there’s also a bigger chance that your app will be lost in rankings or won’t be known at all.  Here’s another fact: the success rate for an app on Google Play Store is very low, but you can overcome this by marketing to other app stores to test before you submit it to Google Play.

I’ll give you an example. The Angry Birds game did not debut on Google Play. It was first launched on GetJar. The reasons behind this is that; firstly Google Play does not have a Worldwide audience by that time and secondly, GetJar is great in promoting free apps.

Angry Birds became popular on Getjar and through various user feedback and game updates,  it was a smart move to market it to a wider marketplace which is Google Play Store.


Alternative App Stores

The number of alternative app stores is popping up and they are increasing. It may not be a good scenario for consumers, but for developers, these additional platforms can provide them with more solid foundations. And, if used correctly, these alternative markets can increase the opportunities for their app success. Below are the alternative app stores that I personally recommend to app developers.

Itunes (Apple App Store):  The Apple App Store has more than one million apps and games for your iOS devices. It’s also a great market for your apps. However, the app development here is quite different, so you’d probably end up starting from scratch if you really want to go to this route.

Amazon App Store: Amazon is a goo choice also — this app store can be used as an advertising tool. It also has a review process that encourages developers to submit high-quality apps.

SlideMe:  This is also a popular app store as it has a large user base. However, it has lesser number of apps compared to Google Play and the apps review process is not as stringent as Amazon’s.

GetJar: this app market only allows an free apps. People go to this site for free stuff and, as Angry Birds has proven, GetJar can be used for testing the market and to build an audience before launching an app to Google Play.

Competition in the app store world is tough and it continues to grow. These days, there’s no guaranteed success in app marketing. That’s why you should do your best in developing and marketing your app. Again, knowing where to publish it is a good start.

I would love to hear about your experiences with alternative app markets. Leave your comments below.

To Publish on Google Play, Or Not?

Latest news about Amazon contest

Hey guys a quick update about the Amazon Contest

We continue with the contest but at the moment Amazon has decided to inspect each app one by one after the 27 of November.

What does this mean for you?

It means that although you can still continue creating apps, some of these Apps will not “count” for the contest until Amazon approve them.

The approval process will take a while, especially considering Christmas coming and the busy period time that the boys at Amazon may expect.

(Do not forget that Amazon is the world biggest retailer!)

So what do you need to do?
Nothing! just keep in mind this contest may be a bit slower based on the crazy Christmas period ahead.
You can still send

Please check   for more information.


Latest news about Amazon contest

ASO: How to Use ASOdesk for Keyword Research Process

We all need traffic for our Android apps and that’s why ranking for our specific keywords it’s a vital part of our strategy.

As Part of our process to optimize apps we need to use at some stage ASO tools, the best ASO tool we have found it’s and today we want to talk about how you can use it to optimize your ASO process, or even better do market research.

We like ASOdesk for a few reasons

we can trial it free

has accurate info for Google Play

easy to do Keyword Analysis

Easy to find long tail keywords for Google Play

So how do we start the process?

1st Step:

  • Define what the app does, in this example we will try to analyze an app that offers free videos to Kids. 



Understand what the App does:

To start we need to have a clear understanding what our apps does –  what is our message to our audience?
Usually the content and words we use to describe our app give us some clues of what type of keywords we can use to start the keyword research process. In this example, we use keywords that describe the app like:



These are what we call SEED keywords and seed keywords are going to give us different options later on to come up with LONG TAIL KEYWORDS

here are 2 videos to understand what a Seed Keyword is vs a long tail keyword

Seed Keywords:

And Longtail keywords

Once we have the seed keywords we can now use them to come up with suggestions , and these suggestions are provided automatically by in a smart way.


Next Step

Go to

Login to your account. If you don’t have one, you need to create since you cannot use this tool without logging in.

Once you logged in, click “Add Application” button.


Afterwards, type the App Title in the search bar and select the right app. Then click add application.



Once you add the app, you will now see the whole dashboard. There are already some suggested keywords that are automatically included once the app is added.



To add more keyword combinations, add your seed keywords on the list. Click “Add Keywords” located at the top right of the dashboard and add them separated by comma.




Next Step

To add more keyword combinations, click the “Keyword Suggestions” tab.




Click the “save all” button so you can add all the suggested keywords in your app. Make sure to click “save all” all over again until all those keywords are no longer there. That means they are already added on the “statistics” tab.


Once the combinations are added, you can now select your set of “Long tail keywords”. This means that you need to get those keyword combinations that you can use as your app’s keywords. Don’t forget that these keywords will be used later on inside your description for your app. That’s why ASOdesk is sucha  great help, we save time when doing the ASO process / keyword research. 



So what are you looking for….
Mainly we are using for keywords that include:

  • High users per day and potneitla Long Competition

In the next posts we will go in more advanced training to understand how using the right keywords in your description can help you with your app store optimization strategy in Google Play.

ASO: How to Use ASOdesk for Keyword Research Process