How to create the perfect app

Archive for the ‘App Marketing’ Category

Why an Influencer is Important to Your App’s Success

If you’ve not thought of hiring an influencer to promote your app, it’s time to rethink your app marketing strategy.

These days, mobile apps and games are proliferating with no signs of slowing down. This means that your competition is going to be tough. Yup, you could be targeting the right ASO keywords, and implementing a good ASO strategy, and still find yourself in the lower ranks, simply because your app’s niche is so oversaturated.

That’s why you need a smarter marketing strategy so you’ll stand out from the crowd.

 

What you need is influencer marketing.

Influencer Marketing is a strategy where you list out individual “influencers” to promote your app to their social media channels because they have a huge follower base.

With the help of the traditional word-of-mouth and use of newer platforms like Facebook, Twitter, Instagram, YouTube, or Snapchat, influencer marketing can get your app in front of thousands if not millions of potential users who might find your app interesting and useful.

Aside from reaching wider audiences, this strategy can also increase your credibility, since you have someone with authority who can showcase your app to followers who have already opted in. Influencers may include some more elements of human-interest storytelling which can be more successful rather than the traditional paid advertising.

Sounds easy, right? When everything is well executed, influencer marketing can look natural and seamless. But actually, behind the scenes, it is complex.

Before choosing someone who will promote your app, you must exert time and effort in researching and selecting the right influencer. Moreover, upon selection, you must build your relationship with him or her, develop a strategy or a marketing campaign, and then set your goals.

 

Below are some best practices that will help you harness the power of influencer marketing.

Influencer Marketing Best Practices

Choose the right influencer

Most often than not, influencers won’t come to you; you’ll be the one to look for them and hire them. Thankfully, there are many tools that you can use to choose the right influencer for your app and your message. Below are just a few examples:

Klout is a free online platform that can measure influence in pre-defined categories. Here, you can explore and find experts in multiple areas that is relevant to your app.

Klear is similar to Klout but with a limited free version that allows you to search millions of potential influencer profiles worldwide.

BuzzSumo is a content curation tool that you can use to find breakout topics. Searching terms related to your app can help you find influencers in niche areas.

Facebook, Instagram, Twitter, and YouTube searches can show you accounts and channels that you can contact or reach out to for reviews and promotion.

Choose the Right Platform

In influencer marketing, choosing the right platform can be your key to success. Whether it’s Facebook, Twitter, Snapchat, or the next best thing, you should carefully pick the one that fits your users’ preferences.

Plan and Implement a Campaign That Works

Planning and implementation should be done in order for your marketing strategy to succeed. Proper preparation and results tracking are important!

 

Conclusion

Even though we already have some platforms shift and mobile technology changes, influencer marketing will always be a mainstay. If you don’t have a huge budget, you can still take advantage of influencer marketing to promote your app by partnering with the right influencer to help you reach new audiences.

Why an Influencer is Important to Your App’s Success

To Publish on Google Play, Or Not?

Have you thought of all the problems, consequences, and issues that you’re going to face before you publish your Android app in? If the answer is no, don’t worry; you’re not alone.

Even though many marketers are aware of other app stores aside from Google Play Store, many don’t know the PROS of using these other app stores. There are lots of app developers who initially choose to publish their app on Google Play.

Why Google Play?

Google Play is one of the largest and biggest app stores to date. It has millions of apps on the store and remains to be the most popular store for Android apps and games. Its success is due to the fact that all Android phones come pre-installed with Google Play. This gives consumers instant access to Google Play apps.  

Being in a huge marketplace can be a problem though. Given the scope of competition on Google Play, there’s also a bigger chance that your app will be lost in rankings or won’t be known at all.  Here’s another fact: the success rate for an app on Google Play Store is very low, but you can overcome this by marketing to other app stores to test before you submit it to Google Play.

I’ll give you an example. The Angry Birds game did not debut on Google Play. It was first launched on GetJar. The reasons behind this is that; firstly Google Play does not have a Worldwide audience by that time and secondly, GetJar is great in promoting free apps.

Angry Birds became popular on Getjar and through various user feedback and game updates,  it was a smart move to market it to a wider marketplace which is Google Play Store.

 

Alternative App Stores

The number of alternative app stores is popping up and they are increasing. It may not be a good scenario for consumers, but for developers, these additional platforms can provide them with more solid foundations. And, if used correctly, these alternative markets can increase the opportunities for their app success. Below are the alternative app stores that I personally recommend to app developers.

Itunes (Apple App Store):  The Apple App Store has more than one million apps and games for your iOS devices. It’s also a great market for your apps. However, the app development here is quite different, so you’d probably end up starting from scratch if you really want to go to this route.

Amazon App Store: Amazon is a goo choice also — this app store can be used as an advertising tool. It also has a review process that encourages developers to submit high-quality apps.

SlideMe:  This is also a popular app store as it has a large user base. However, it has lesser number of apps compared to Google Play and the apps review process is not as stringent as Amazon’s.

GetJar: this app market only allows an free apps. People go to this site for free stuff and, as Angry Birds has proven, GetJar can be used for testing the market and to build an audience before launching an app to Google Play.

Competition in the app store world is tough and it continues to grow. These days, there’s no guaranteed success in app marketing. That’s why you should do your best in developing and marketing your app. Again, knowing where to publish it is a good start.

I would love to hear about your experiences with alternative app markets. Leave your comments below.

To Publish on Google Play, Or Not?

How I Went From ZERO to $1,000 /Month With AppsGeyser

In this month we are compiling testimonials of our top users and today we have Mark from the Philippines. $1000 per month in AppsGeyser. Well done Mark

Consider this as your guide if you wanted to get into apps and earn money from it. Just a heads up, there’s no guarantee that you’d be able to replicate what I’ve done, but still, I wanted to share this story just in case you’re able to figure out a way to apply it to your own business.

I’m making now $1000 every month … with the following type of apps

My portfolio now

5 Radio Apps

2 Anagram Games

3 Quizes Apps 

In the business world, the path isn’t a straight line. It’s more like a bunch of scribbled lines going to different places. It’s never just up or down. It’s never perfect, but the journey is what matters.

My journey into mobile app development started with a website. My son’s favorite game at the time was Roblox, a multiplayer game that somehow looks like Minecraft. Since I’m into blogging, I built a tutorial website for the game using WordPress. My website did well, but I figured that I’d increase traffic if I went mobile.

So I had an app to make but I knew nothing about mobile app development. So, what I did is something that anyone would do in a given situation. I Googled it. I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I Googled it. I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I was spending more than 8 hours a day, coding. Every day I used to get up, open my laptop lying next to me, lot and then straight up launch Eclipse – my chosen IDE. Every once in awhile, I would go out for an hour or two to talk to my friends so that I could feel normal again. So after 1-2 months of coding, my project didn’t look good and ha lot of errors.

In a nutshell, I failed to create a mobile app version of my website. But I did not give up though, and while I was looking for answers to fix my coding errors online, I stumbled upon AppsGeyser – an online platform that allows you to create apps from any web content with no coding skills required. What’s more is that AppsGeyser is completely FREE to use and as I have said a while ago, you do not need to know HTML, Eclipse, or have any technical background to make a professional looking mobile app. Cool eh?

Then I was like, OK, looks promising, might as well give it a shot.

And so I did. And I am actually surprised as it works as advertised. I just registered and chose the free website template. Then I was asked to put my site’s URL, specify my app name, provide a description, and upload my app icon. Then voila! My app is ready! I should have done this months ago, saving me time, effort, and money.

OK, so then my app was ready. And since I have an ASO background, it took me just a week to set up an optimized title, short description, and long description. I used low to medium competition keywords with good amount of traffic.

But somehow, I realized that if I put it up for a price, not so many people would buy or download it. I have never known a person who has paid for an app, a software, or a game. Maybe it comes with being a Filipino that no one buys digital goods around you, so you already know, that selling the app is hard.

So my app had to be free, and the money had to come from ads.

Mobile advertising is a quick alternative solution to earning money thru apps because as your user base increases, your income per month increases as well. Remember, the app market wasn’t as saturated back then as it is today, and using Roblox’s fanbase, my free tutorial app exploded onto the Google Play Store scene – the money started coming in and I was making $800-$1000 monthly.

My earnings started from 2$/day to 40$/day. The growth in the income can be seen due to growth in the user-base. The first 3 months got me roughly 3000$. In the next 12 months, I made around 15,000$ from ads. In the year of 2017, my expected income is above 30,000$.
Final Thoughts

In your own app journey. Start it slow and do it right, then ramp up once you can publish apps via AppsGeyser and market it like A,B,C. For sure all your efforts will not go to waste if you will push harder. It will start compounding and you’ll find yourself making more and more money too! Hope that this helps you guys.

Good luck! Keep rocking with Apps Geyser! Get the champagne ready!

How I Went From ZERO to $1,000 /Month With AppsGeyser