6 Ways to Ensure App Quality for Android Apps
AppsGeyser lets you turn any web content or HTML into an app. That doesn’t mean that every piece of HTML that is made into an app should be added to Android Market and marketed to the hilt. Some apps need fine-tuning or even big improvements before they go hit the big time.
It’s important to be sure your app is high quality before adding it to Android Market, as Google has been cracking down on low-quality apps. Once an app is removed from Android Market, getting it back in can be difficult, and new apps from the same developer account may be screened more carefully than regular apps.
How do I decide when to put my app in Android Market?
To decide when to put your app in Android Market, answer the following questions:
- Will it look nice on an Android phone?
- Does my app work correctly?
- Is someone likely to want or need what I offer from a mobile platform?
- A corollary to #3 – Is the information or functionality offered in my app the part of my website or service that is likely to be needed by someone who isn’t sitting in front of their home or office computer?
- Is this app better or cheaper than other apps that do the same thing in Android Market? (Or does the app give unique content?)
- Would my friends or colleagues be interested in downloading my app?
If you answered ‘yes’ to all the questions above, then go for it! Add your app to Android Market, spend time and effort marketing it, and expect great results. Be especially careful regarding the first two questions. If your app doesn’t work correctly and size correctly for a phone, it is likely to be removed from Android Market. If you answered ‘no’ for any of the other questions, it’s time to take a good look at your app and see if you can make some improvements. When you’ve made the right improvements, and you can answer ‘yes’ to all of the questions above, you’ll have a high quality app!
Image by Stijnbern
Pricing Your Android App
Yesterday, we discussed whether or not you should sell your app. If you’ve decided that your app is something that you definitely want to sell, the next question is obvious. How much should you charge? Obviously, you’d like to charge a million dollars from each user, but then nobody will buy it. Of course, if you did manage to make one sale, you’d be in good shape. It’s important to be realistic, while not undervaluing your service.
First, while a lot of people price their apps at the 99 cent price point, it’s not necessarily the best price for your app by default. 99 cents is a good price for a game that kids are going to buy, because it’s easy for them to convince their parents to spend a buck on a game.
When it comes to utility apps, there’s generally a sense that you get what you pay for, so people might actually choose a slightly higher priced app in the same category.
You can experiment with your price, finding a “sweet spot” – a price where people seem to buy your app at a fast pace. Many app makers find this price to be around $4.
It might seem counter-intuitive, but if at first, you don’t get a lot of buyers, you might want to raise your price to see if you make your app look higher class.
If you’re left scratching your head as to what to do, here’s our suggestion:
For a game, try pricing your game at 99 cents to attract a younger audience that needs to convince their parents.
For a utility, try pricing at $3.99 to show that you think your app is worthwhile without hitting a price point high enough to make people really think about the expense.
Should I sell my App or Give it away for Free?
Everyone wants to make a buck. When you make an app, you think you should be able to sell it. Not every app should be sold, though. Some apps are best given away. There are a few ways to make money with free apps, too. These are some of the things you should consider before putting a price tag on your app. We’ll talk about how to decide how to price your app in a future post.
- Is the app a store or advertisement for something else? If so, it’s not fair to charge people for it. If the app is announcing a bunch of tracks on iTunes with samples, the app should be free. If the app encourages people to buy things at an online store, it should be free.
- Does your app support your main business? If your app is designed to support a brick-and-mortar business like a shop by helping people place orders or find your location, you shouldn’t sell it. You should give it away.
- Does the app give a service that is free on the web? If so, it’s likely to be a hard sell, unless your app allows access to something inaccessible.
- Is there competition? Is the competition free? Is your app significantly better than the competition’s? If not, don’t bet on being able to sell a lot. You can try a paid version and a free version, and run ads in your free version.
- Are you solving a pain for people? If you’re solving a real pain that people have, people are likely to pay for it, especially if no one else solves it as well or as cheaply.
- Is your app really fun and exciting? If your app is really cool and trendy, people are likely to be willing to pay for it.