How to create the perfect app

Archive for the ‘App Ideas’ Category

Why an Influencer is Important to Your App’s Success

If you’ve not thought of hiring an influencer to promote your app, it’s time to rethink your app marketing strategy.

These days, mobile apps and games are proliferating with no signs of slowing down. This means that your competition is going to be tough. Yup, you could be targeting the right ASO keywords, and implementing a good ASO strategy, and still find yourself in the lower ranks, simply because your app’s niche is so oversaturated.

That’s why you need a smarter marketing strategy so you’ll stand out from the crowd.

 

What you need is influencer marketing.

Influencer Marketing is a strategy where you list out individual “influencers” to promote your app to their social media channels because they have a huge follower base.

With the help of the traditional word-of-mouth and use of newer platforms like Facebook, Twitter, Instagram, YouTube, or Snapchat, influencer marketing can get your app in front of thousands if not millions of potential users who might find your app interesting and useful.

Aside from reaching wider audiences, this strategy can also increase your credibility, since you have someone with authority who can showcase your app to followers who have already opted in. Influencers may include some more elements of human-interest storytelling which can be more successful rather than the traditional paid advertising.

Sounds easy, right? When everything is well executed, influencer marketing can look natural and seamless. But actually, behind the scenes, it is complex.

Before choosing someone who will promote your app, you must exert time and effort in researching and selecting the right influencer. Moreover, upon selection, you must build your relationship with him or her, develop a strategy or a marketing campaign, and then set your goals.

 

Below are some best practices that will help you harness the power of influencer marketing.

Influencer Marketing Best Practices

Choose the right influencer

Most often than not, influencers won’t come to you; you’ll be the one to look for them and hire them. Thankfully, there are many tools that you can use to choose the right influencer for your app and your message. Below are just a few examples:

Klout is a free online platform that can measure influence in pre-defined categories. Here, you can explore and find experts in multiple areas that is relevant to your app.

Klear is similar to Klout but with a limited free version that allows you to search millions of potential influencer profiles worldwide.

BuzzSumo is a content curation tool that you can use to find breakout topics. Searching terms related to your app can help you find influencers in niche areas.

Facebook, Instagram, Twitter, and YouTube searches can show you accounts and channels that you can contact or reach out to for reviews and promotion.

Choose the Right Platform

In influencer marketing, choosing the right platform can be your key to success. Whether it’s Facebook, Twitter, Snapchat, or the next best thing, you should carefully pick the one that fits your users’ preferences.

Plan and Implement a Campaign That Works

Planning and implementation should be done in order for your marketing strategy to succeed. Proper preparation and results tracking are important!

 

Conclusion

Even though we already have some platforms shift and mobile technology changes, influencer marketing will always be a mainstay. If you don’t have a huge budget, you can still take advantage of influencer marketing to promote your app by partnering with the right influencer to help you reach new audiences.

Why an Influencer is Important to Your App’s Success

6 Ways to Ensure App Quality for Android Apps

app quality controlAppsGeyser lets you turn any web content or HTML into an app. That doesn’t mean that every piece of HTML that is made into an app should be added to Android Market and marketed to the hilt. Some apps need fine-tuning or even big improvements before they go hit the big time.

It’s important to be sure your app is high quality before adding it to Android Market, as Google has been cracking down on low-quality apps. Once an app is removed from Android Market, getting it back in can be difficult, and new apps from the same developer account may be screened more carefully than regular apps.

How do I decide when to put my app in Android Market?

To decide when to put your app in Android Market, answer the following questions:

  1. Will it look nice on an Android phone?
  2. Does my app work correctly?
  3. Is someone likely to want or need what I offer from a mobile platform?
  4. A corollary to #3 – Is the information or functionality offered in my app the part of my website or service that is likely to be needed by someone who isn’t sitting in front of their home or office computer?
  5. Is this app better or cheaper than other apps that do the same thing in Android Market? (Or does the app give unique content?)
  6. Would my friends or colleagues be interested in downloading my app?

If you answered ‘yes’ to all the questions above, then go for it! Add your app to Android Market, spend time and effort marketing it, and expect great results. Be especially careful regarding the first two questions. If your app doesn’t work correctly and size correctly for a phone, it is likely to be removed from Android Market. If you answered ‘no’ for any of the other questions, it’s time to take a good look at your app and see if you can make some improvements. When you’ve made the right improvements, and you can answer ‘yes’ to all of the questions above, you’ll have a high quality app!

 

Image by Stijnbern

6 Ways to Ensure App Quality for Android Apps

Getting Your App to the Top of the Android Market

In the Android Market, no one factor determines what apps reach the top positions. The top position is not reserved for the best-selling apps or the best ranked. Instead, Google has one of its famous “black box” algorithms working to determine which apps reach the top.

Some things are clear, though:

  1. Apps that are downloaded more are higher up.
  2. Apps that have a high review rate with positive reviews are higher up.
  3. Apps with a high retention rate – that is apps that people don’t delete after downloading- are higher up.

How do you make your app achieve these things? First, you make apps that people can find easily, by using relevant keywords in your super-charged description.

Second, make an app that people want to review. Make sure the app is so spectacular that people are just dying to give it five stars. Then, remind them to review the app. In the app’s welcome screen, put a reminder like “Have you reviewed this app yet on Android Market?”

Third, and most important, make sure the app is an app that people want to keep. Make sure the app is one that does what it says it does, and make sure that when competing apps come out that do it better, your app improves and releases a new version to keep pace with what’s out there. That way, there’s no need for customers to download something else and delete your winning app. This increases retention and keeps you on the road to the top of Android Market.

Getting Your App to the Top of the Android Market