When you create your free Android app, whether it is an Android app for tablets or for a mobile phone device, your main aim is to get people to not only download your app, but to enjoy the app and use the app. The more people use your app the more revenue you will make from the app. The secret behind gaining app loyalty is down to the first impression, reminder to use the app and of course your content.
Build loyalty for your free Android app image via alrmarketingsolutions
The first impression – No one is going to download your app, let alone use your app if it looks like it is unfinished, with poor layout and low quality images. These are the first impressions of your app before the user will read the content and therefore are the most important aspects of your app that you are going to highlight in your screen-prints for the download page of your app. Test your app on multiple devices to ensure that the layout and images are user friendly, get a group of friends or colleagues to help you in the testing stage for some real feedback, the worst mistake you can do is go to publish before the app is complete. Remember, no app is perfect, you will still need to update regularly to keep your audience impressed.
Gentle Reminder – There is nothing wrong with a little reminder sent to your users to remind them to use the app. The use of alerts are widely known to help push usage ratios up because many app users download multiple apps and do not use them often, in fact 22% of all apps are only used once and you do not want to fall into this category. Send an alert to your users to highlight a new deal, new content or just to say, hey, have you opened this app recently, don’t forget us.
Content – Realistically no one will return to your app if the content is not original and not interesting, even if it is a free Android app. Content is the key to keeping your usage ratio up and ensuring that your audience remains loyal to you and your app. To keep your content updated you can change deals, add new voucher codes, promote competitions and keep the mobile app active. Users will want to enter the app to see if there is a new deal they are missing, or if there is any new information regarding a service that they must know and so forth. You can also use your non-mobile platforms to push the mobile app by referring to the app;’ Have you seen the exclusive voucher deal only available via our app?’ App exclusive offers are vital to keeping usage ratios high and building app loyalty.