How to create the perfect app

What Is Android Excellence on Google Play

On a daily basis, app developers around the world are busting it out to create high quality Android apps and games. They strive to deliver amazing user experiences for the continuously growing diverse user base.  In fact, we’ve seen a significant increase in the way apps have been made on Google Play, quality wise.

As part of Google’s efforts to recognize the content (apps or games) on the Play Store, the app store has launched Android Excellence. It is actually a new feature of the app store that is tailored to showcase apps and games that deliver awesome user experiences on the Android market. Part of the criteria to make it to the Android Excellence list is that: the apps should be made or developed with Google’s best practices in mind, the apps have great design, technical performance, localization, and they’re optimized for ASO.


Android Excellence Apps

  • After the End Forsaken Destiny by NEXON M Inc.
  • CATS: Crash Arena Turbo Stars by ZeptoLab
  • Golf Clash by Playdemic
  • Hitman GO Square Enix Ltd
  • Horizon Chase by Aquiris Game Studio S.A
  • Kill Shot Bravo by Hothead Games
  • Lineage Red Knights by NCSOFT Corporation
  • Nonstop Knight by flaregames
  • PAC-MAN 256 – Endless Maze by Bandai Namco Entertainment Europe
  • Pictionary™ by Etermax
  • Reigns by DevolverDigital
  • Riptide GP: Renegade by Vector Unit
  • Star Wars™: Galaxy of Heroes by Electronic Arts
  • Titan Brawl by Omnidrone
  • Toca Blocks by Toca Boca
  • Transformers: Forged to Fight by Kabam

If you want to stay up-to-date on best practices to succeed on Google Play Store, or simply wanted to get the latest news, videos, and more, try the new beta version of Google’s Playbook app for developers.

The Android Excellence list will refresh quarterly and can be seen within the revamped Editors’ Choice section of the Google Play Store. Here, you’ll also see app and game reviews curated by Google’s editorial team.

By the way, congratulations to the first group of Android Excellence apps and games!

Do Short Descriptions Help Rankings in Google Play Store?

This is a question that we get a lot these days: Do my keywords rank in the short description of my Google Play Store App?

Honestly, yes it could help.  But then again, it might not help you understand as to what degree these short description keywords can help your app in keyword rankings. Also, it does not answer the question as to whether you need to be using it as part of your ASO strategy or not.

So in this article, I will show you all the information that I collected from one category on the said App Store – Google Play. After that, I will show you to do some research of your own..


Where Does the Short Description Appear?

We do know that our readers have varying degrees of ASO skills and knowledge, that’s why please let me take a couple of seconds to review where does this app short description appear on Google Play.

When viewing an app on the App Store, the 80 characters short description is one of the very first things that you would notice.

So ASO wise, like your app icon, it must be good and something actionable. You need to use it as your avenue to describe your app and its benefits.

Just so you know, the short description is not visible in a browser.  So, should we really add ASO keywords to the short description?

I’d say yes! Keywords in the short description are being indexed by Google, so eventually you’ll rank on them. However, you need to choose wisely. Use ASO keyword tool to your advantage and consider these factors:

Relevancy – keywords should be relevant to your app

Search Score – make sure it’s not ZERO because it doesn’t matter if you rank #1 for a certain keyword if nobody is searching for it.

Make sure that your keyword is not in the app title already – It’s kind of redundant to use it again in the short description. You can choose other keywords then and rank for it.

No need to mention these keywords in the long description – based on our research, Google puts more weight on the short description when it comes to indexing and ranking your keywords for search. Mentioning your keywords in both long and short description might confuse Google and could draw a lower results in ASO rankings.


How to Do Your Own Research

Now it’s your turn!

Step 1: Sign up for a free ASOdesk account.

Step 2: Then add your application

Step 3:  Upon adding your app, you can take advantage of all the free features this free ASO tool has to offer such as:


  •         Keyword Analytics
  •         Keyword Explorer
  •         Keyword Charts
  •         Competitors
  •         Reviews
  •         App Profile

That’s it! Now you know how to find keywords for your app and how to add them to your short description. Again, it’s free to sign-up to ASOdesk, so give it a try right now!



It’s true that using short description keywords can help your app rank for additional keywords that are not in your app title and the long description of your app. But then again, you need to do a lot of experimenting and testing to figure out which works best for your app. Remember high keyword rankings don’t always translate into more downloads.

So, rank well for the right keywords that really matters!

Why an Influencer is Important to Your App’s Success

If you’ve not thought of hiring an influencer to promote your app, it’s time to rethink your app marketing strategy.

These days, mobile apps and games are proliferating with no signs of slowing down. This means that your competition is going to be tough. Yup, you could be targeting the right ASO keywords, and implementing a good ASO strategy, and still find yourself in the lower ranks, simply because your app’s niche is so oversaturated.

That’s why you need a smarter marketing strategy so you’ll stand out from the crowd.


What you need is influencer marketing.

Influencer Marketing is a strategy where you list out individual “influencers” to promote your app to their social media channels because they have a huge follower base.

With the help of the traditional word-of-mouth and use of newer platforms like Facebook, Twitter, Instagram, YouTube, or Snapchat, influencer marketing can get your app in front of thousands if not millions of potential users who might find your app interesting and useful.

Aside from reaching wider audiences, this strategy can also increase your credibility, since you have someone with authority who can showcase your app to followers who have already opted in. Influencers may include some more elements of human-interest storytelling which can be more successful rather than the traditional paid advertising.

Sounds easy, right? When everything is well executed, influencer marketing can look natural and seamless. But actually, behind the scenes, it is complex.

Before choosing someone who will promote your app, you must exert time and effort in researching and selecting the right influencer. Moreover, upon selection, you must build your relationship with him or her, develop a strategy or a marketing campaign, and then set your goals.


Below are some best practices that will help you harness the power of influencer marketing.

Influencer Marketing Best Practices

Choose the right influencer

Most often than not, influencers won’t come to you; you’ll be the one to look for them and hire them. Thankfully, there are many tools that you can use to choose the right influencer for your app and your message. Below are just a few examples:

Klout is a free online platform that can measure influence in pre-defined categories. Here, you can explore and find experts in multiple areas that is relevant to your app.

Klear is similar to Klout but with a limited free version that allows you to search millions of potential influencer profiles worldwide.

BuzzSumo is a content curation tool that you can use to find breakout topics. Searching terms related to your app can help you find influencers in niche areas.

Facebook, Instagram, Twitter, and YouTube searches can show you accounts and channels that you can contact or reach out to for reviews and promotion.

Choose the Right Platform

In influencer marketing, choosing the right platform can be your key to success. Whether it’s Facebook, Twitter, Snapchat, or the next best thing, you should carefully pick the one that fits your users’ preferences.

Plan and Implement a Campaign That Works

Planning and implementation should be done in order for your marketing strategy to succeed. Proper preparation and results tracking are important!



Even though we already have some platforms shift and mobile technology changes, influencer marketing will always be a mainstay. If you don’t have a huge budget, you can still take advantage of influencer marketing to promote your app by partnering with the right influencer to help you reach new audiences.