AppsGeyser Blog

AppsGeyser Blog

How to promote your business using apps

Make An App And Optimize It

October 23rd, 2014

Do I really need to tell you that the Android app market is getting crowded at an phenomenal speed?  It doesn’t matter how well you make an app it simply will just get eaten up inside the mess of the app market. So come on, is there really any point in making an app? Yes, of course there is, just what you need to do, is to make sure that your app is app store optimized.

Market android apps
Market android apps ASO Cheat Sheet via Apptamin

App Store Optimization

App store optimization, or ASO for short, occurs not after the app has been built like other marketing techniques, but during the planning stage. ASO is the foundation block on which you will make an app for success.

Think of the logic, the higher your app ranks in the app store, the more likely it is that your potential customers will see it and download your app. This occurs because the increased visibility of your app encourages more traffic to your app’s page in the app market and will entice more people to download the app.

Organic searches, what are you talking about?

The main reason why organic search is so important is because many users still use keywords to search for an app that they want. For example, if they are looking for an app on ‘horse breeding’ they will no necessarily know the name of the app they want, so will use the term ‘horse breeding’ to find an appropriate app. In fact, according to Forrester 63% of apps are discovered through app store searches. Put that into reality, more than half your app downloads are generally from finding your app through an app store search.

What are the key factors to ASO?

There are a number of things that are important in optimizing your app for the app store, these include:

1: Title – Your keyword MUST be part of your title to help the app be found organically in any app store search

2: Keyword relevance – Always keep an eye using adwords to see what keywords are ranking well, you can also have a little peek at the keywords used by your competitors.

3: Ratings and Reviews – Difficult for you to control, but an app with reviews with rank higher than an app with no reviews

4: App Description – Ensure that the description really does say what the app does, the worst thing you can do is build your app up to be a magical app for it to disappoint when downloaded, the ratio of downloads Vs deletions is counted against you.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

New App Feature – 8 New App Game Templates

October 22nd, 2014

Our new year’s dream was to make lots of app game templates for you to use in your app networks and we have successfully created some amazing Android app game templates. In the past week we have released not just one, but another EIGHT gaming templates that you can create using AppsGeyser.

app game templates

8 new app game templates

 

What we have seen from the feedback and the data we have gathered is that the game templates are proving to be very popular among all app makers, those that are creating app businesses and also those that are creating apps to help their existing  businesses.

Gaming apps are helping app makers keep their audiences on their apps for longer period of time and returning more frequently to the app  which means that the app maker is not only building more custmer awareness to their brand but is also profiting financially from their apps. Monetizing your app can be a controversial issue for many because many app makers complain that users are not returning to their apps once the app has been downloaded and their usage ratio remains low, well the gaming templates have been seen to curb that issue. Creating an Android app is an exciting process, but seeing your app in progress, knowing that this is your work that your users are returning to day in and day out really gives you, the app maker self satisfaction.  that you have created makes app making so worthwhile. The 8 new app game templates will help you get your usage ratio up high so that you can earn more revenue and will also increase your audience numbers.

What are the new app game templates?

Cube Sprint 3D Game  This game is similar in style to the famous flappy bird game, but with a little different AppsGeyser mechanics.
Volleyball 2D Game  Player vs AI volleyball game.
Decision Maker Game  Like a Magic Ball but in 3D.
Caves 3D game.  3D puzzle game.
Tap Wars Game  multiplayer game.
Blink game  Game like Blek.
Color Change  2D Platformer.
Jump Man  breakthrough runner game.

 

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.