How to create the perfect app

How I Went From ZERO to $1,000 /Month With AppsGeyser

In this month we are compiling testimonials of our top users and today we have Mark from the Philippines. $1000 per month in AppsGeyser. Well done Mark

Consider this as your guide if you wanted to get into apps and earn money from it. Just a heads up, there’s no guarantee that you’d be able to replicate what I’ve done, but still, I wanted to share this story just in case you’re able to figure out a way to apply it to your own business.

I’m making now $1000 every month … with the following type of apps

My portfolio now

5 Radio Apps

2 Anagram Games

3 Quizes Apps 

In the business world, the path isn’t a straight line. It’s more like a bunch of scribbled lines going to different places. It’s never just up or down. It’s never perfect, but the journey is what matters.

My journey into mobile app development started with a website. My son’s favorite game at the time was Roblox, a multiplayer game that somehow looks like Minecraft. Since I’m into blogging, I built a tutorial website for the game using WordPress. My website did well, but I figured that I’d increase traffic if I went mobile.

So I had an app to make but I knew nothing about mobile app development. So, what I did is something that anyone would do in a given situation. I Googled it. I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I Googled it. I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I Googled how to make mobile apps. I was bombarded with tons and tons of resources – blogs, videos, ebooks, etc. I chose to read blogs and watch some videos online. After about reading a lot of blogs and watching videos. I realized that I had to begin my mobile app project. So I started my app project. Whenever I used to get stuck, I used to Google for answers, and if I couldn’t get the answers on Google, I would ask them on Stack Overflow.

I was spending more than 8 hours a day, coding. Every day I used to get up, open my laptop lying next to me, lot and then straight up launch Eclipse – my chosen IDE. Every once in awhile, I would go out for an hour or two to talk to my friends so that I could feel normal again. So after 1-2 months of coding, my project didn’t look good and ha lot of errors.

In a nutshell, I failed to create a mobile app version of my website. But I did not give up though, and while I was looking for answers to fix my coding errors online, I stumbled upon AppsGeyser – an online platform that allows you to create apps from any web content with no coding skills required. What’s more is that AppsGeyser is completely FREE to use and as I have said a while ago, you do not need to know HTML, Eclipse, or have any technical background to make a professional looking mobile app. Cool eh?

Then I was like, OK, looks promising, might as well give it a shot.

And so I did. And I am actually surprised as it works as advertised. I just registered and chose the free website template. Then I was asked to put my site’s URL, specify my app name, provide a description, and upload my app icon. Then voila! My app is ready! I should have done this months ago, saving me time, effort, and money.

OK, so then my app was ready. And since I have an ASO background, it took me just a week to set up an optimized title, short description, and long description. I used low to medium competition keywords with good amount of traffic.

But somehow, I realized that if I put it up for a price, not so many people would buy or download it. I have never known a person who has paid for an app, a software, or a game. Maybe it comes with being a Filipino that no one buys digital goods around you, so you already know, that selling the app is hard.

So my app had to be free, and the money had to come from ads.

Mobile advertising is a quick alternative solution to earning money thru apps because as your user base increases, your income per month increases as well. Remember, the app market wasn’t as saturated back then as it is today, and using Roblox’s fanbase, my free tutorial app exploded onto the Google Play Store scene – the money started coming in and I was making $800-$1000 monthly.

My earnings started from 2$/day to 40$/day. The growth in the income can be seen due to growth in the user-base. The first 3 months got me roughly 3000$. In the next 12 months, I made around 15,000$ from ads. In the year of 2017, my expected income is above 30,000$.
Final Thoughts

In your own app journey. Start it slow and do it right, then ramp up once you can publish apps via AppsGeyser and market it like A,B,C. For sure all your efforts will not go to waste if you will push harder. It will start compounding and you’ll find yourself making more and more money too! Hope that this helps you guys.

Good luck! Keep rocking with Apps Geyser! Get the champagne ready!

How to do market research and combine efforts

This is a vital video so you can understand how to make more $ by combining your efforts with Market Research and improving your processes when doing your apps.
This is the same system many of our top publishers are doing to guarantee in many cases $1000 per month just by improving their strategy in the way they launch and create apps.

 

How to Increase the Volume and Quality of Your App Installs with Facebook Ads

By Stewart Anderson

As Facebook and user attention shifts toward mobile, mobile apps will play a huge part in growing your business. They offer a better user experience than a mobile browser and allow brands to send pop-up notifications to a customer’s device.

Did your company create a mobile app but aren’t getting traction from your customers?

In this article, I’m going to discuss how you can drive more mobile app installs using Facebook ads.

Install the Facebook SDK

 

The Facebook SDK is basically the app version of a pixel. It allows you to:

  • measure installs
  • measure app events
  • deep link
  • retarget
  • measure in-app conversions
  • drive people back to your app; and
  • improve targeting.

Before you run a mobile app installs objective, add the Facebook SDK to your app. You can learn how to do this by clicking here.

Deep linking

Deep linking is the process of sending a user to a specific page after downloading your app, as opposed to the home page screen. For example, if you use a dynamic product ad that asks the prospect to install your app, once downloaded, through deep linking, you can send them directly to the product they viewed in the ad.

Deep linking offers a better user experience and gently pushes them into making your intended action. Deep linking is an integral part of running successful app campaigns.

Not everybody you target will download your app. Getting them to download it is only half the battle as it’s estimated that 80% of all mobile apps are deleted after their first use. So when a user does install your app, it’s imperative that you have set up the right funnel to increase their chances of making the intended action (purchase or sign up).

Your deep linking page must redirect to the product or message shown in the ad. For example, if you’re giving users a $10 discount off of their first order when they download your app, take them to your products page with a notification that the $10 discount will be added automatically at checkout.

 

Tip: Ignore the cost per install metric. To run successful app install campaigns, think beyond the download itself. Your cost per install (CPI) isn’t that important; it’s what they do after installing that counts. If 80% of users delete your app the same day, what relevance does CPI have? It’s what they do after installing the app that you need to measure. Do they make in-app purchases? If you have a gaming app, do they buy extra levels or refer friends? These are the metrics you should focus on the most.

If your marketing team is focusing on acquisition numbers for your app and ignoring retention, you will setup your campaigns for failure.

 

Get your targeting on point

 

After you’ve set up your SDK, you can create audiences of people who visited your website and mobile app. You should treat each set of users differently and serve them different messages.

For example, you don’t want to keep running a mobile app install ad to someone who has already downloaded the app, as you’ll waste ad dollars and annoy users.

Tip: You can exclude Facebook users based on their app ID. This will ensure anyone who has your app installed will not be shown an ad to download it. Campaigns targeting mobile app users should redirect back to opening the app, where website visitors should be redirected to your website. Simple audience segmentation like this in the middle of your funnel will increase app retention.

 

Get creative with your…creative

Great imagery/video isn’t just important on your app store page—it’s essential for your ads as well. While you’ll obviously use different dimensions for the images and videos in your ads than you do on your app store page, there are some other things you should keep in mind as well:

 

  • Test, test, test — You can test MUCH more with Facebook ads than you can with your app store page. Use this to your advantage to find the best creative for your ad campaigns and keep your costs low. You can even use this to inform other areas of your marketing—if a certain image works well in an ad, it will probably work well when adapted to your app store page, website, etc.
  • Eye-catching vs. informative — Ideally, you want to use images and videos that are both, but test several different approaches.

    Remember: the best images/videos are the ones that yield the lowest cost-per-install and cost-per-active-user, not the highest clickthrough rate.
  • You don’t need to break the bank — Successful Facebook ad campaigns don’t require big-budget, high-production value videos like the ones you see for games like Mobile Strike. There are plenty of apps running highly profitable Facebook ads without putting Arnold Schwarzenegger’s face in your newsfeed. Sometimes, all it takes is a quick, simple ad like this one from Chatter:

 

Think outside the box to drive more installs

From our own data, we’ve noticed that the conversion rate from mobile app installs directly off of Facebook is stagnating, which is no surprise as more and more businesses are using the platform to market their apps.

Here’s the thing: you don’t necessarily have to use the app installs objective to drive more downloads. What we’ve currently been testing is running a Facebook lead ad to collect a user’s telephone number and email address, and through automation we send an SMS or email asking them to download our app.

SMS is preferred as the user will be on their mobile, whereas emails can be read on a laptop. We don’t have enough data to confirm how profitable this is, but as initial tests show, it is quite successful with cheaper CPI compared to sending users from Facebook to the app.

To get ahead in today’s business world you always need to be refining your sales funnel and thinking outside the box. You could create a funnel by sending users to a blog post or landing page to collect their email, then send an automated email to download your app. Adding another step in your funnel weeds out weak prospects and increases retention numbers for your app.

Summary

If there is one thing you can take away from this article, I hope it’s that you don’t see your CPI as the primary KPI or goal for your next mobile app install campaign. The install is only the start of your funnel.

Author:

Stewart Anderson is the CMO of MuteSix and a serial entrepreneur. Stewart started his first business right after finishing an active duty tour as an officer in the United States Navy.