Google has done an awesome job of giving app marketers and publishers the tools that they might need to make their Android apps the best they can be…right in their Developer Console. One good example is Google Play Beta Testing.
“Using the Google Play Developer Console, you can beta test your app with specific groups or open your test to Play Store users”
In this blog post, I will show you how to get started with beta testing, regardless if you have a new app or it’s already been published.
I will not show you where to find beta testers or users. However, If that is what you are interested in, then you can read this post on how to find them. Read the rest of this entry »
Do you ever wonder how your competitor got that top ranking for your highly coveted keyword? This is the essence of competitive ASO analysis. The foundation of any ASO campaign should be a careful examination of who your competitors are, what they’re ranking for, and how they achieved such rankings. Based on this analysis, you can restructure your ASO efforts to keep pace and remain competitive. You just need to identify the risk mitigation and the gap in the market so you’ll get a solid footing in your chosen market and prepare for a massive expansion.
In this article, you will learn how to analyze your competitors. Also, you’d be able to know how well you rank for your chosen keywords. Sound good? Read the rest of this entry »
Ok. Let us talk about how to market your app on the Google Play Store. Just like for any other apps (whether it’s for Windows, Amazon, or iOS0, we don’t really have a choice to market it or not if we want our app to succeed.
After launching several apps our own and for our clients, observing how it went, and talking with several app store optimization experts, developers, marketers, and testing cool services, we have a good idea of what can be done to make an Android app a success. Read the rest of this entry »