The reason you have made an app is totally personal to you, users make Android apps for different reasons, it may be as a new business venture, it may be to market an existing business or it may for fun between friends or family. How do you know if your app is really successful? Today we are going to look at ways in which you can measure your app success.
In the past 3 years we have witnessed thousands of apps come and go, apps that never made it into any app store, apps that were uploaded to GooglePlay and then never updated, apps that never saw a single upload. Thankfully, on the other side of this, we have also witnessed some great successes.
Let us track Success
1: Do you know where your audience is coming from? How do you know which of your marketing tricks is working best? You can find this information out by tracking where the audience comes from, are they coming from your social websites? Are they finding you in GooglePlay? Have they seen your advert in your traditional marketing campaign? Once you know which of your marketing campaigns is working the best you can then tweak it and focus upon growing this campaign. You can also start changing the other campaigns as they need improving too.
2: What is your usage ratio – How many people are actually bothering to use your app after downloading it? AppsGeyser allows you to monetize your app after it has been used an average of just 3 times per install, although this is a very low number, you will be surprised to know that many apps are used just the once before being abandoned. Why are people not coming back to your app? Time to find out why people are leaving you after visiting just once or twice.
3: Time spent on app – If you are looking at making money, your app needs to not only be used frequently, but also used for prolonged period of time. The more time people are on your app the more money you will make. If you aren’t making money but your app is being accessed, then you need to focus upon getting people to stay for a longer period of time. Maybe you can add more content, a different tab, another game.
4: Install/uninstall ratio – Your app can serious be affected if you have a high uninstall to install ratio. GooglePlay looks upon apps that are uninstalled frequently poorly and will punish you by placing your app lower down on an organic search making your app much harder to find. Why are people uninstalling your app? Is it people your app description is not concise? Are people expecting something else from your app? Is you app not fulfilling your app users’ needs?
5: App ratings – If you want to measure what your app users really think of your app just take a look at your app ratings. This is as clear as clear can be. Unfortunately we do find that people like to complain, it is vital that you always respond to a poor review and fix and errors that have occurred.
In order to obtain Android app success you need to be measuring your app’s usage and act upon the results that you get.