You can’t deny that customer feedback is one of the most important things to dwell on when you’re in the app business World. It gives us all sorts of insights into what our customers need from our business. But sometimes… don’t you wish you could get straight answers from your customers?
This is what customer feedback is all about. It can help us understand why our customers are using one feature three times as often as the other. Why do they stop using our app or what causes them to uninstall our app?
When we compare these app reviews or feedback to what we’re seeing in our analytics, we get an overview of what’s really going on. Then, we’ll use this information to find out how to fix problems and go after the right solutions or opportunities. It is vital to know and utilize customer perception as it is a well-accorded action. App reviews or feedback can give us important pointers that could shape our pathway to success.
Well, don’t worry, because I am going to break it down in 4 simple ways on how to gather app reviews or feedback that you can actually see.
E-mail is the easiest way to collect candid customer feedback. Through it, you can get your customers feedback. After all, who doesn’t use e-mail to communicate these days? Moreover, you can be sure that “follow-up emails” will be well fitting for an organized e-mail feedback. Users usually sign up via e-mail because there are lots of things that they would like to inquire about, whether they’re looking for new features, struggling on a feature or they want to personally tell the app developer about the ones they like.
You may send personal e-mails to your users to make them more open to the kind of things they want to tell you. Also, it allows you to start an interesting conversation with your targeted customers. Just remember to reply immediately to your customers’ e-mails; otherwise, they would stop communicating with you, and your partnership will be over.
Social Media Visibility
Social media has been proven to be one of the most passive yet instant types of outlet for people. This method is called ‘social listening’ and it is an even more frank type of gathering app reviews or feedback. Direct comments, messages, or mentions on social media could go a long way for your app business as long as these social networking sites are used properly and responsibly. One of the benefits of this is you can update your users with the latest goings-on in your app business; having followers on various social networking platforms could be a great asset for it as well.
Traditionally speaking, surveys are the bread and butter for getting app reviews or feedback. They’re easy to set up, send out, analyze, and scale very well. What’s not to like eh? No wonder it is one of the most effective ways to gather app reviews or feedback as long as you can craft direct, simple and specific surveys. Ask only the questions that you’ll use – something that would only include questions that will achieve your end goals. Remember not to ask too many or unnecessary questions; make it concise as much as possible but still add some open-ended questions. Ask questions one at a time, and don’t make it too burdensome for your users.
Also, be extra careful about relying on surveys too much. When you use surveys exclusively, you will never get a chance to understand the deeper reasons behind the responses that you receive from users. So use these surveys as a starting point.
What if you could watch someone use your app? You’ll see exactly they’re drawn to, what catches their attention, and where they get confused. That kind of information is invaluable.
Well, there are services that give you exactly that. You can define tasks that you want someone to complete, have random users do it, and get a recording of the entire process. However, it requires thousands of dollars to pull this off. You need to have a research firm do it for you but the cost has become very reasonable.
These are ideal for new apps. If you’ve built a new app or you’re about to release a new game, I highly recommend that you watch someone use it. This will detect some of the biggest problems right off the bat and increase the rate at which you acquire new users.
When usability testing has been planned out accordingly, it could very much benefit you in the long run since your users have already tried it out first hand.
Your customers want the real thing. They want to get what they paid for, and this is exactly what you guys should be doing. Explore new options for app reviews or customer feedback that would make your clients’ lives a lot easier—trust me, they will thank you and will help your app business grow at the same time!
Instagram has already overtaken Twitter for most active users as per recent estimations. Regardless of what the actual numbers are, it is without a doubt that Instagram is growing rapidly and is already one of the top social networking platforms. We should take advantage of this feat by considering using Instagram as part of our overall Android app marketing strategy.
In this blog post, I will give you some actionable tips for promoting your Android app on Instagram. Since Instagram can help you reach such a large audience, it can be an effective online marketing platform for Android apps of all sizes.
Post High Quality, Native Images
For us to be able to travel successfully or with less hassle in another country, you need to be able to speak their local or native language. The idea is the same for social media.
You should understand why people use them and you need to speak their language. On Instagram, it’s done by posting beautiful, artistic pictures, with filters.
Even when you are just promoting your app (and not just posting food or WDYT pictures), your images need to pop. But remember not to just post screenshots either.
Instagram users post pictures of themselves and their everyday lives. Think about how you can use your app’s pictures to match that kind of approach.
You can post images of people using your app, or a fan artwork, and more! You are only limited by your own imagination or creativity.
Hashtags can help you gain traction on Instagram, especially in the beginning. Unlike other social media platforms like Twitter, where you can only add a few hashtags, in Instagram, you are allowed to add up to 30.
Consider this like adding ASO keywords to your apps – take advantage of it and use all 30. People search for and follow these hashtags, and will like your posts and follow your account if you post things that they like.
But please, do not add random hashtags – it is a waste of time. You need to use something relevant that people are following.
Here’s a tip. First, you can do a #hashtag search on Instagram.
This will show you the posts that have been tagged with these hashtags. Popular hashtags can be too noisy and hashtags with only a few posts may not give you enough visibility, so experiment things up to see what works for your Android app.
You may also use TagsForLikes.com. Simply search for a related hashtag category and add a few that relate to your picture.
In this example, we use a picture that I didn’t tag at all. It is not a fantastic one, but it isn’t bad either. I got a grand total of “1” like.
For this next picture, I did five minutes of research and added a number of the most related hashtags that I could find. This resulted in 9000+ likes and a few new followers. Again, not the most amazing picture ever, it’s even a regrammed post, but the only difference was the hashtags.
If you don’t want to add hashtags to the caption of your photo because you think that it may look spammy, you can add it to the first comment. The result would be the same.
Understand Your Audience
I have been a follower of the ASP (Association of Surfing Professionals) Banzai Pipeline event on their site. And I am really impressed with how they promote their contests on social media.
One thing that caught my attention was that, instead of listing each user’s Twitter handle, they were posting their Instagram user accounts instead. For me, this is a clear indication that Instagram is becoming a huge marketing platform and really deserves our undying attention.
The Instagram demographic, as of this writing, is currently a younger crowd with disposable income. And though it may change over time, it is what current studies are telling us. Therefore, we must post pictures or short videos that people in this demographic would like.
Moreover, Instagram users must have a mobile phone to upload photos. Other social media platforms like Facebook and Twitter can also be accessed via a computer, making them much less mobile-centric. This what makes Instagram a prime platform for mobile app marketing.
Include Shortlinks To Get More Traffic
Instagram does not allow direct links in your captions or comments. But this does not mean that you can’t get some traffic to your site or download page. Since these links won’t appear as hyperlinks and users cannot copy/paste from the Instagram app, you just need to make them as short and easy to remember as possible.
Use Bitly to shorten your links. Using Bitly will allow you to generate short links that are easy to remember and type into any browser. Billy also provides you with statistics on how many users clicked on your link.
You may also purchase a custom short link domain and integrate it with Bitly for free.
There’s also a good way to find these domains, and it is to use Domainr. This site provides suggestions for any creative short domain idea that you may have. Keep it as short as possible and easy to remember.
You may also set a custom URL in Bitly so that the end of the link can be easily remembered too. Here is an example.
Make sure to include a link to your app store page in your profile. This is a hyperlink that users can tap, so it is a valuable source of traffic.
Make Use of Text Overlays
A picture paints a thousand words, we know that. But sometimes, it helps to give your audience hints as to what you are trying to convey.
Adding some text to your photos can help your viewers decide if they want to read your caption or not. Since Instagram allows long form text captions, use it to your advantage – it is simply as a way to rope people in and read more about your stuff.
Social networking platforms come and go. Remember Friendster?
Your job as an Android app marketer is to stay ahead of what is working now. It can be easy to settle into one or two social media platforms, but for me, it is the kiss of death.
Don’t limit yourself to Instagram either. You may explore other opportunities on Snapchat, Pinterest, Tumblr, and whatever comes up next.
Just like with any other social networking platforms, bear in mind that it helps to make friends with users who have large and/or related audiences. One of my friends has grown his Instagram account from zero to hero – over 8,000 followers in just a couple of months, via networking. He has not purchased any followers via Fiverr and as a result, his engagement is very high.
Just so you know, Instagram also offers sponsored posts. Building an audience here can be a more powerful and cheaper option, but buying ads may work too.
How about you? Do you use Instagram to market your app? I would love to hear your thoughts in the comments below…
Ever wonder how some ASO experts do a conclusive analysis within a minute or two of whether an app is ranking well or not? I call it ASO sense – it’s the ability to know each and every little detail about an app and use it to arrive at a certain conclusion of an app’s ASO.
I figured this article would be a great way to start your day as I’ve been talking about this endlessly with my team the past few days. I’ve been reading Gabriel Machuret’s ASO Bible which helped me to finally write out this article about ASO sense. I’ve been using the term ‘court sense’ with my team – which is derived from basketball. As per Wikipedia, court sense is “a player’s knowledge of all that is occurring in the game.” I realized that it relates to what SEO sense is all about – except that ASO sense is, of course, all about App Store Optimization.
Practice makes perfect but most importantly, it develops your unconscious decision-making skills. I’ve come to believe that the best decision maker is our gut instinct, and it is not a rare thing in business. Being able to tell yourself ‘why’ you made that decision based on your gut feeling is usually more difficult. Our minds can process and assess a lot of information at a time and can help you make decisions without your conscious level – unconsciously gathering these data from practice and events based only on “thin slices,” or narrow windows, of experience.
Thin slicing or narrow windows may occur if you have experience and practice to draw from – a real data that your brain has kept in memory. Thin slicing can make up your ASO sense to what it is.
It’s all in the Blink of an Eye
‘ASO Sense’ is knowing exactly what to do in any given situation and at any given time. It means that you have the potential to direct your ASO strategy when it matters. It stimulates your senses, get your blood flowing, and increase the oxygen to your brain. Before you know it, aso ideas start flowing as well. It can help your write you next app store description, shoot your next promotional video, or record your next podcast. It somehow overwrites your decisions from data in your subconscious.
There were or will be times that we are left to make decisions that have to be made in a second or two. It’s a good thing that we have a lot more time in ASO. Problem is, it’s harder to arrive at an accurate solution and we have a lot of things to consider before we can make or implement one.
So how do you develop your ASO sense?
Go through tons of ASO websites, read ASO books, and check out your competitors’ apps – study up on what makes them tick. Check why a certain app became successful – study its design, branding, icons, keywords used, backlinks, etc. It’s a huge amount of data and you have to familiarize yourself with what makes all of these factors common and to what extent they can vary – and how they all affect ASO, each in its own way.
Start with ASO tools you’ll need to gather important data. Use Mobileaction or Sensortower if you want to check keyword rankings and competition. Familiarize yourself with the metrics that these tools provide.
Look at their on and off page optimization and ask yourself these questions:
How come they are getting a lot of positive reviews? What’s their ASO strategy?
Do they have a lot of keywords in the title? Or do they consciously insert their keywords in their app’s description? Is it obvious?
Do they write content for their users or for the app store search engines?
Do they have bad backlinks? Where do they get their best links from? Review sites? How do they get it?
Are they getting a good amount of social signals from their users?
How old is their app? Is the file size that big? Does it reflect in their rankings?
Knowing all of these things, is it working for them? Do they have good ASO rankings with their target keywords?
If you’re not familiar yet with all the on and off page optimization factors, you should check out my complete ASO guide (eBook) or enroll in my ASO course.
Becoming an ASO Outlier
Right now, I must say that I have a good handle of my ‘ASO sense’. I can easily tell if an app is doing well in its ranks by breezing through some of these questions in a minute or two. I can also determine where an app can improve and where it can trim down its ASO efforts.
They say that the magic number of hours in practice to become a ‘Master’ at something is 10,000+. Developing your ASO Sense takes time. It requires practice and patience – it is also hard to replicate.
Improving your ASO sense is important – it is a valuable asset that can direct your ASO strategy and implement ASO campaigns that are focused mainly on strengthening your weaknesses or it can save you money, time, effort in trimming down where your app is already doing strongly.
Takeaways: Go through at least 10 different apps every day – analyze their on site and off page optimization and its effectivity. Develop your ASO sense.